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13 juin 2019

13 juin 2019

13 juin 2019

10 juin 2019

Marketing Dive looks at the effectiveness of TV ads in CPG goods - one of America's most competitive categories. Powered by Ad Ratings.

10 juin 2019

As brands like Burger King and Brewdog turn to "anti-advertising" to cut through the noise, what are the long-term implications? Tom Ewing writes for More About Advertising

10 juin 2019

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.

10 juin 2019

We're off to Cannes - but what are we doing there? Get the latest news here.

10 juin 2019

Lester has had a glittering career at agencies and clients across the APAC region... and he throws a mean frisbee too.

06 juin 2019

Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.

06 juin 2019

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more...

03 juin 2019

23 mai 2019

The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands' blockbuster ads fare in testing?

15 mai 2019

15 mai 2019

A tour of some of the best examples of brands in APAC doing effective, emotional, brand-building communications.

10 mai 2019

09 mai 2019

08 mai 2019

29 avril 2019

Who killed effectiveness? Come to NEXT and take part in our award-nominated Marketing Murder Mystery workshop to understand the threats to 5-Star marketing.

25 avril 2019

25 avril 2019

25 avril 2019

Get the first details on our free Cannes Beach Event - and find out how to get onto the guest list.

16 avril 2019

Kathrin Posnanski writes in Horizont magazine about the latest O2 and Telekom campaigns in Germany. (German-language)

16 avril 2019

The annual GRIT survey is open - have your say on industry trends and opportunities and nominate the most innovative firms around.

11 avril 2019

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.

09 avril 2019

08 avril 2019

Bud Light have taken aim at rival Miller Lite with their corn syrup themed ads. But who's winning the effectiveness battle? Jack Mayor writes for More About Advertising.

08 avril 2019

IIEX (April 23-25) is almost here. We're speaking about effectiveness, running a stand and this year you can start your day the System1 way, with a cup of strong coffee at the sponsored bar.

04 avril 2019

The ten most interesting new ads on Ad Ratings in March, featuring Hershey's, CapitalOne, Apple, and more.

04 avril 2019

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,

04 avril 2019

27 mars 2019

Our improved platform for System1 Ad Ratings means opportunities for growth are easier than ever to spot.

27 mars 2019

Our "Murder At Marketing Manor" session, focusing on campaign effectiveness, is up for Best Workshop at this year's awards.

27 mars 2019

ESOMAR LatAM starts in Sao Paolo on April 7th. Celia Nishio will be there talking about rebuilding a brand alongside Oi Telecom.

27 mars 2019

The two German supermarket giants have big new campaigns out - we share their results with W&V (German-language)

27 mars 2019

Will Goodhand talks Christmas ads to the Wall St Journal - are they in decline?

27 mars 2019

Toxic or Triumph? Little Black Book features the results of our test on Gillette's masculinity ad.

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

This paper discusses Coca-Cola's success in creating captivating, behavioral-science based marketing campaigns to increase market share during the 2016 Rio Olympics.

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

19 mars 2019

This paper offers two innovative techniques for brand understanding. Fame, Feeling & Fluency is tracking using the broad mental impressions that guide consumer choice. Storyteller is a way of helping brands grow their 3Fs by finding the right story.

19 mars 2019

In a world where most new products fail, the most crucial goal for innovators isn’t change, it’s acceptance. From game-changers like Uber to the humblest line extension, any innovation needs to be accepted to succeed. Which means your innovation process has to be as acceptance-focused as possible...

19 mars 2019

This webinar highlights the launch of our 2016 FeelMore50, our annual ranking of the world's best (read: most effective) emotional advertising and reveals the highlights behind some of this year's winners and what makes a 5-Star ad.

19 mars 2019

This report, explore the cleavages in the relationship between Marketing and Insights, how they see themselves vs. how they actually operate and prescriptions for making insights more effective and efficient at driving brand growth and 5-Star marketing.

19 mars 2019

This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern theories about decision making and behaviour - to meet the challenges of preparing for the World Cup.

19 mars 2019

This paper discusses Coca-Cola's Real-Time Intelligence platform, built together with System1 Research and brand consultants Talk Inc. to gain real-time insights into consumers' engagement.

19 mars 2019

19 mars 2019

This paper describes a study on online payments conducted by System1 Research and MasterCard which combined "clickstream" data with in-the-moment survey data on intention and emotion.

19 mars 2019

This paper discusses Subway's success in translating a global brand to local consumers in Latin America.

19 mars 2019

This paper proposes a new model for how advertising works and how it should be measured.

18 mars 2019

18 mars 2019

18 mars 2019

18 mars 2019

This paper offers proof that digital advertising can be emotionally effective for long-term profitability and short-term sales – but the two are driven by subtly different metrics.

18 mars 2019

18 mars 2019

This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever. Together they work to help mar...

18 mars 2019

This paper provides a new framework for understanding BE and identifies some of the influences on behaviour the research industry regularly overlooks.

18 mars 2019

18 mars 2019

This paper discusses our ad-testing methodology and why emotions within advertising is so important for profitable growth. Along with examining the different tactical approaches to making a great ad.

18 mars 2019

18 mars 2019

18 mars 2019

Using Virutal Rreality and "System 1" thinking to predict and produce in-store sales.

14 mars 2019

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.

14 mars 2019

Murder At Marketing Manor! Marketing Effectiveness is the victim - but who's to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).

14 mars 2019

A short video presentation by Glaucia Marques and Alice Arnould from the NewMR APAC day - which Asian beer brand has the strongest distinctive assets?

28 février 2019

Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist's book lays out how the hemispheres really work - and the implications are huge.

27 février 2019

Our ranking of this year's Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.

20 février 2019

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.

20 février 2019

Our System1 Ad Ratings service tests over a thousand ads a month - here are the most interesting hits and misses from January's new campaigns.

04 février 2019

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up...

04 février 2019

Not every Super Bowl ad gamble pays off - here are five weird ads from this year's event and how they fared in our tests...

31 janvier 2019

The ads that top our Super Bowl rankings are a snapshot of trends in advertising this decade.

31 janvier 2019

Is there a point to Super Bowl teasers, or is it just the ad industry talking to itself? Our scores shed some light...

17 janvier 2019

10 janvier 2019

10 janvier 2019

19 décembre 2018

This year we sent some UK clients roasted insects in

13 décembre 2018

12 décembre 2018

2018 was a hell of a year for marketing. Our most popular posts tell the story.

06 décembre 2018

29 years after launch, Hershey's Christmas ad remains an emotional monster. How does it perform today, and what makes it so good?

04 décembre 2018

It wasn't a vintage crop of Christmas ads in 2018 - we explore the reasons why.

04 décembre 2018

As the dust (or snow) settles on the Christmas ad showdown, we look at the themes and trends which worked in 2018.

28 novembre 2018

TBC

28 novembre 2018

21 novembre 2018

14 novembre 2018

Our System1 Ad Ratings database contains over 27,000 ads (and rising) - it's an insight and marketing tool of unprecedented depth. Here are 10 new reports which show you its range.

08 novembre 2018

08 novembre 2018

08 novembre 2018

08 novembre 2018

07 novembre 2018

07 novembre 2018

07 novembre 2018

07 novembre 2018

07 novembre 2018

07 novembre 2018

24 octobre 2018

18 octobre 2018

We spent this week out in the desert at TMRE. Here are 33 notes, quotes and challenges from the blockbuster insights event.

10 octobre 2018

10 octobre 2018

03 octobre 2018

26 septembre 2018

Faster, cheaper, better, sharper, slicker... smaller? We took the pulse of insights at ESOMAR this week. Here's what we learned.

19 septembre 2018

What makes a great brand character? We use Fluent Devices examples to illustrate.

19 septembre 2018

At this year's TMRE, Brent Snyder and a major financial brand will present the results of a meta-analysis asking how effective emotional approaches in financial services advertising really are in driving growth.

12 septembre 2018

Nike's poster and video starring Colin Kaepernick are the most talked-about ads of the year - but how did they score on ad effectiveness in the long term?

12 septembre 2018

Getting self-driving cars from anticipated idea to mass-market technology is a classic Fluent Innovation problem. Volvo might just have solved it.

05 septembre 2018

You’ve been there, you’ve heard it, and some of you may have even bought the T-Shirt...

05 septembre 2018

Is there a need to reinvent the condiment?

05 septembre 2018

We test every UK and US ad that airs in 25 key categories for System1 Ad Ratings. The service is launching to customers later this year: meanwhile here are ten of August’s most interesting new campaigns – and how they scored.

29 août 2018

German brewer Astra became the latest brand to run into social media scandal and accusations over an ad. What do the public think - and why does it matter?

22 août 2018

In our most recent case study, we look at twenty-four innovative tech releases: there's something in here to satisfy everyone's sci-fi needs.

21 août 2018

Here at System1 we love a good book... or 15. Check out the reads we've been enjoying, covering a range of subjects from social evolution to fungi.

21 août 2018

Mentos is the first confectionery brand to release a 5-Star ad on UK TV this August (so far). Find out what made this ad so popular.

08 août 2018

2018 marks the fifth US summer of Coca-Cola’s “Share A Coke” marketing campaign, when the soft drinks giant releases thousands of limited-edition bottles showing names, places, occasions, or even song lyrics. It’s probably the most famous, and longest running, mass personalisation campaign in the...

08 août 2018

Using our Ad Ratings data we look at what works and doesn't in the Pet Insurance category - and what people insurers can learn from it.

08 août 2018

What do you do when you’re launching a product that already has very strong – and very unhelpful - brand associations?

07 août 2018

This week, System1 Agency released a powerful 90 sec film to help change people’s attitudes and behaviors around texting and driving.

02 août 2018

Find out how System1 became finalists in the MRS Operations Awards with Ad Ratings

02 août 2018

The keynotes. The awards. The case studies. The golf tournaments. From the IPA to TMRE, find the events you won't want to miss.

25 juillet 2018

Ofcom's "Digital Nations" report sheds some light on the biggest questions in media. We run through its most useful insights.

25 juillet 2018

Sharp editing turned an Australian KitKat ad into a 5-Star US Ad Ratings winner. We break it down.

18 juillet 2018

A new study reveals a startling truth about the places humans visit, with big implications for brands and mobile marketing. It's just one example of the power of habit.

18 juillet 2018

Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which brands made the most of it.

11 juillet 2018

The MRMW APAC conference in Singapore at the end of June took “digital disruption” as its theme. It was a great opportunity to measure the pace of research change in the part of the world with more experience of ultra-fast change than any other. System1 was in attendance, with Maria Spinelli, Gla...

11 juillet 2018

Other ad awards may have the glamour, but for us, the IPA’s biennial Ad Effectiveness Awards are the classiest in the industry. Tying the awards to specific business impact and bottom line effects means the IPA awards have rigour to go with the creativity. And that creativity covers a genuinely w...

05 juillet 2018

As a thankyou for reading our newsletter and blog, here's our ten most-read pieces of the last three months, from voice branding to the power of dogs.

03 juillet 2018

As the USA celebrates the 4th of July, we look at how brands and advertisers can handle the hot potato that is patriotism.

03 juillet 2018

We tested dozens of ads for the World Cup. Here are the best (and worst!).

27 juin 2018

With Amazon investing heavily in private labels, brand marketers are feeling the heat. Here's how to manage own-label competition.

27 juin 2018

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out more.

27 juin 2018

Amber Case's 'Calm Technology' is a manifesto for coping with the coming age of ubiquitous computing. Innovators should take heed.

19 juin 2018

Brands come up with limited-run innovations around every World Cup. But it's the fans who really understand how you need Fluency to move the crowd.

19 juin 2018

An entertaining ad by retailer Otto puts a spotlight on the qualities needed for a great event-themed commercial - and the risks to brands who don't make their identity clear.

19 juin 2018

A postcard from the future! Brent Snider and Bianca Pryor report back from the IIEX 2018 Conference.

13 juin 2018

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado Gelato?

13 juin 2018

Marketers don't need lectures on short-termism; they need solutions. Here's ours.

06 juin 2018

Crack, scramble, heat and eat! For millions of people making scrambled eggs is a familiar and habitual morning routine. Ore-ida’s new Just Crack An Egg Scramble Bowls build off of this easy System 1 familiar behaviour and is a great example of what at System1 Research we call Fluent Innovation.

06 juin 2018

In this year’s Super Bowl commercials, Amazon’s Alexa lost her voice. In the real world, she’s louder than ever. The Amazon Echo, and other voice-activated home assistants like Apple’s iPod Home, are enjoying a surge in sales. Mass adoption isn’t quite there yet, but it looks likely, if not inevi...

06 juin 2018

These are tough times for physical retailers. It seems like every week, news breaks of another brand in trouble. With 60% of purchase decisions made in the retail environment, understanding and predicting shopper decisions is a critical task and one that deserves the appropriate investment.

30 mai 2018

Advertising ideas don't get simpler than Subaru's Barkleys - but sometimes simple works. We take the motoring mutts for a test drive.

29 mai 2018

The "death of TV" has become a marketing trope. But it hasn't happened yet. We explore why.

24 mai 2018

Alex Hunt discusses the pace of insight change and the latest GRIT findings.

23 mai 2018

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product development.

23 mai 2018

This time last year, almost nobody was talking about a “plastics crisis”. This year, it’s the hottest of topics. But how did the plastic waste issue finally get onto the public radar, and what lessons can communicators learn from it?

23 mai 2018

Britain has a serious litter problem. Find out how System1 Agency helped Clean Up Britain combat this issue with their 'Litter Kills' campaign.

16 mai 2018

We often talk about the 3 qualities that make for great, profitable brands: Fame, Feeling and Fluency. If your brand comes to mind easily (Fame) it’s a good choice; if your brand evokes positive emotion (Feeling) it’s a good choice; if people recognise your brand and its assets quickly (Fluency) ...

16 mai 2018

System1's European Managing Director, Horace McDonald, takes us through his highlights from this year's IIeX Behaviour London.

09 mai 2018

Distinction in the alcohol sector can be tough - rip off the label and often times your brand isn’t unique anymore. Companies must heavily rely on continuous and successful innovation to earn their spot in the top of consumer’s minds.

01 mai 2018

We pose the question: Does a strong brand mean a company can get away with being downright average when it comes to advertising effort?

30 avril 2018

Alternative realities are big right now. The success of Steven Spielberg’s Ready Player One blockbuster – about a guy whose exploits in a virtual online game win him fame and fortune – shows the idea of “VR” still seduces even now we can build our own headset by folding up a bit of cardboard.

24 avril 2018

We change much less than we think we change… but change still happens. We explore how behavioural science can help marketers bet on the future without losing their shirt.

24 avril 2018

Non-alcoholic shandy Bilz Panache needed to turn its nostalgic associations into a dynamic, joyful modern brand. See how our System1 Agency work helped them do exactly that.

17 avril 2018

The latest wave of our automotive tracking study shows the emissions scandal still clouding VW's German prospects. What does it mean for the future of German cars and alternative technologies?

17 avril 2018

How do you launch a new brand? We answer one of our most frequently asked client questions. A look at early stage brand growth through a Fame. Feeling and Fluency lens.

11 avril 2018

Sakeru Gummy's "Long Long Man" series of ads is the perfect example of a Fluent Device.

10 avril 2018

Christmas in April? It is if you're a planner or marketer. As brands plot their Xmas campaigns for 2018, we offer some unseasonal advice on how to pick emotional winners.

10 avril 2018

Subscription services have been a huge consumer success story this decade - can emotional communication and fluent innovation help them take the next step to growth?

04 avril 2018

The UK's new "sugar tax" is part of a wave of regulation hitting food and drinks brands. When laws change, can Fluent Innovation help keep consumers sweet?

29 mars 2018

A fun March Madness bracket starring Fluent Devices, the distinctive assets people love to love.

27 mars 2018

We look into our ad testing database for the most emotional 6s ads. Are they great stories... or something a bit more basic?

22 mars 2018

"The paradox of success is you need failure to achieve it" - but there's more than one type of failure you have to manage...

16 mars 2018

How McDonalds is using its golden arches to add a creative twist to Brand Fluency.

14 mars 2018

John Kearon reports back from the Insight Show with thoughts on change, diversity, and the power of weirdness.

08 mars 2018

For International Womens Day, we look at five 5-Star winners that celebrate women from our 2017 and 2018 ad tests.

19 février 2018

With over 100 million viewers and a 5 million dollar price tag for a 30 second spot, it is imperative that brands advertising on the Super Bowl spend their money wisely.

07 février 2018

What gets North Americans feeling emotional? “Dogs and kids”, a cynical observer might say, and it’s true that each year’s FeelMore North America list brings a new crop of adorable children and puppies. But plenty of ads use those elements without emotional success, and this year we’ve seen some ...

05 février 2018

04 février 2018

Our fourth quarter blog post from the Super Bowl, focusing on teasers and the NFL's own "Dirty Dancing" ad.

04 février 2018

Our third quarter LIVE TESTING Report focusing on Budweiser and Tide.

04 février 2018

Our second Super Bowl Live Blog - and more 5-Star successes for Winter Olympians.

04 février 2018

Our first Super Bowl blog post.

03 février 2018

The early results of our Super Bowl testing are in – and Pepsi and Bud Light have cause to celebrate. Pepsi’s revival of its 1992 ad with Cindy Crawford, and Bud Light’s viral “Dilly Dilly” ads, have both registered strong results on System1’s tests. Together they throw a spotlight on one of the ...

03 février 2018

What are brands focusing in on with their ads for this year's Super Bowl? How have the ad previews/teasers performed so far? Which brands are back for another Super Bowl spot, and which are rookies?

29 janvier 2018

Last year we broke new research ground by testing every Super Bowl ad LIVE, announcing the results on video, on Twitter and on our website as they came in. It was a lot of work, a lot of fun, and a wild, hectic celebration of the great emotional ads every Super Bowl brings. So, of course, we’re d...

18 janvier 2018

The 2017 FeelMore50 list launches today. ust to remind you, the FeelMore50 is a list we publish every year of the best emotional advertising. We ran self-funded tests on over 700 ads which won awards, enjoyed viral success, or made the news over the course of last year. The fifty with the best re...

17 janvier 2018

Every year, we test and rank hundreds of TV and digital commercials, in a search for the most emotional ads of the year. It’s the FeelMore50 list, the only industry ranking that reflects the real emotional response of real people. The latest rankings – covering 2017 – are coming to our FeelMore50...

13 décembre 2017

Brands tend to approach innovation by thinking about "unmet needs". Instead of persuading a customer to buy something new because it meets their needs, we think you’ll have better results seducing a customer into buying something new because it feels good and has fluency. We call this probing of ...

08 décembre 2017

The results are in! With over 50 ads tested as part of our FeelMore Xmas live project, it’s time to reveal which brands hit the emotional spot this Christmas. The good news is it’s been a bumper year for UK ads.

08 décembre 2017

01 décembre 2017

“NOW it’s Christmas!” – that’s a quote from one of our respondents giving an enthusiastic response to Coca-Cola’s “Holidays Are Coming” ad. When the red Christmas trucks roll out, the festive season has truly begun in the minds of a generation of ad watchers.

30 novembre 2017

Budget airline Ryanair has a history of courting controversy and thumbing its nose at received branding wisdom. Founder Michael O’Leary’s business strategy has always been to go on the offensive, mock critics and brazen out problems, and he’s been highly successful. So Ryanair’s latest crisis – a...

23 novembre 2017

Festive feasts have always figured in Christmas advertising, of course. But with Christmas ads getting more media spotlight than ever, and with pressure to compete with the “big guns” like John Lewis and M&S, supermarkets and restaurants face a new dilemma. How do you showcase your festive food a...

17 novembre 2017

The John Lewis Christmas ad may not top our charts every single year, but since we’ve been testing Christmas ads its seasonal blockbusters have only once slipped below the 3-Star boundary. This year is no exception - it's 2017 ad, Moz The Monster, scored 4-Stars in our ad test, indicating an ad s...

17 novembre 2017

15 novembre 2017

This week saw the Christmas ad season kick into gear with our first 4-Star and 5-Star ads. One is a cheerful 30-second spot with a very basic storyline, the other is a high-budget storytelling epic starring a character loved by British kids for generations. Step forward, Toys’R’Us’ “Geoffrey The ...

14 novembre 2017

09 novembre 2017

Drawing even more heavily on the principles of behavioral science has led to some really intriguing research into answering this complex, though simply written, question: Knowing what we know now about behavioral science and System 1, what can we do? How are companies finding the Behavior Bullsey...

03 novembre 2017

The UK Christmas Ad season began on November 1st, as Currys PC World released three ads showing off the best new tech in store this year. The theme is members of staff taking the items home to try them out – and landing in amusing situations because of it.

03 novembre 2017

For as long as I have worked in this industry – both as a Marketing Leader and Ad Agency boss - there’s been a tension between creativity and the bottom line. The tools and channels change, but the arguments don’t. “Research ruins ideas!” “Awards are meaningless!” “Data makes us soulless number-c...

27 octobre 2017

Last year nothing symbolised the UK’s Christmas advertising crop better than the humble mince pie. The festive treat took a starring role in commercials by Waitrose, Aldi, and M&S (whose gently comedic “Mrs Claus” was the most emotional Christmas ad of the year). It summed up the trends we saw la...

17 octobre 2017

16 octobre 2017

16 octobre 2017

12 octobre 2017

Especially for young people, instant ramen is the snack that fuels the world. The inventor of the instant noodle, Nissin founder Momofuku Ando, is a heroic business figure. In Japan he has his own museum and was the star of a top-selling “business manga”, a comic adapting the Cup Noodle story.

28 septembre 2017

Is your agency helping you reach 5-Star Advertising? This coveted 5-Star ranking is based on System1 Research’s pioneering behavioral science work to predict long-term profitability by ranking ads on a 1- to 5-Star scale based on emotional impact.

26 septembre 2017

The campaign for Colman’s Mustard was one of the first examples of a new kind of advertising idea, one that would go on to drive profitable growth for hundreds of brands in the decades since: a Fluent Device.

22 septembre 2017

Something changed this year at the ESOMAR Congress. Tectonic plates are shifting. Age-old market research certainties are vanishing. The most visionary clients are doing things differently and changing what they buy and the way they buy it. And where they lead, others will follow.

25 août 2017

Platforms and publishers are changing to accommodate the current surge in online video – think Facebook’s introduction of auto-playing ads. But testing and insights have to change too, as marketers still have trouble getting a reliable read on which bits of content are performing well – or even w...

10 juillet 2017

Nathan Waechter, Associate Vice President at System1, reflects on the IIEX Forum in Atlanta – and highlights 3 key takeaways from the conference.

29 juin 2017

During the Book Launch Party in London, in the shadow of a six foot replica book, a new ground-breaking tome was unleashed on the world: System1, Unlocking Profitable Growth.

27 juin 2017

13 juin 2017

In a move away from product-pushing and pricing wars, French supermarket giants Intermarché and Monoprix have made the move into Feeling. Using the classic boy meets girl love story template, the brands’ new 3- and 4- minute spots are more short film than classic ad.

13 juin 2017

05 juin 2017

Happy Christmas to all our Readers! Plenty of creatives and planners are having to do, looking to hit exactly the right emotional note to delight and inspire the British public.

30 mai 2017

24 mai 2017

In order to create profitable, brand-building campaigns, marketers should look to long-term campaigns that drive System 1 decision-making.

18 mai 2017

Ollie Aplin, author of 'This Book Will Make You Stronger' applies the principles of Fluent Innovation in his new book to improve mental health issues in men.

16 mai 2017

05 mai 2017

04 mai 2017

Fluent Devices help solve one of the great problems of emotional advertising – how do you build on the success of a blockbuster 5-Star ad and make sure your next commercials are just as strong? Find out in this blog post.

20 avril 2017

Every year GreenBook runs a study called the GRIT (GreenBook Research Industry Trends) Report, which examines key metrics within the market research industry. One component of the GRIT Report is a ranking of the 50 most innovative market research agencies.

14 avril 2017

Donald Duck Magazine's "The Duck and the Boy" had the highest Dynamism score (a measure of changes in emotion throughout an ad) in our 2016 FeelMore50 rankings.

13 avril 2017

11 avril 2017

Chapter One of our book about our System1 philosophy focuses on decision-making itself – it sums up everything we’ve learned from thinkers like Daniel Kahneman and Gerd Gigerenzer and shows how their ideas are relevant to everyday life.

05 avril 2017

What should shopper marketers aim for? Research has shown that aiming for moving power is much more successful in driving System 1 decision making processes than stopping power.

29 mars 2017

Hello, and a very warm welcome to the new System1 Research blog. We used to be BrainJuicer, and as of April 4th this year we’ve rebranded as System1 Research, part of the wider System1 Group.

09 mars 2017

01 mars 2017

Great news for fans of advertising that makes people feel more and buy more! The 2016 FeelMore50 ranking launched yesterday– our annual list of the global Top 50 most emotional ads.

10 février 2017

Agency co-founder Rod Connors gives his insight into why Adidas chose not to endorse and run student-made ad 'Break Free'.

06 février 2017

Super Bowl debutants have a big job to do. They have to hold their own against some of the biggest brands on the planet, and they have to introduce themselves to a super-size audience for the first time.

06 février 2017

In recent years, a pillar of Super Bowl advertising has been the sentimental ad. Usually – but not always – built around telling a moving story, sentimental ads work by tapping different types of happiness – awe, joy and particularly uplifting emotion. They also often toy with negative emotions, ...

06 février 2017

Emotional advertising isn’t all about emotion – while Feeling is the thing advertising does best to build brands, advertising is also a great opportunity to build Fluency. What is Fluency? It’s making your brand easier to recognise, easier to process mentally, and easier to choose quickly. You bu...

06 février 2017

Humor has always had a big part to play in Super Bowl advertising, and the last few years have seen the most emotional ads shift between commercials to make you laugh, and commercials that bring a happy tear to your eye.

06 février 2017

03 février 2017

Adorable snowmen, woolly hats and scarves, and a heart-warming story of togetherness… this ad from China could be a typical Western Christmas-themed ad. But the fireworks might give you a clue that this Coca-Cola commercial is something a little different.

23 janvier 2017

Everyone’s excited to watch the Atlanta Falcons and New England Patriots battle it out on February 5th to decide who will be crowned Super Bowl LI Champs. But that’s not all we are excited about. We also tune in to see which brands will leave us talking about their advertising the most. Who’s goi...

19 janvier 2017

Welcome back to another FeelMore50 “Ad of the Moment” spotlight! With the Super Bowl just around the corner we felt it’d only be fitting to shine a light on 2016’s FeelMore50 Super Bowl winner – Super Bowl 50’s most emotional ad of the night – PepsiCo’s Doritos “Dogs”.

10 janvier 2017

After festivities and the respite of public holidays, it’s that time of year when we pause for a breath to refocus, re-energise and rebuild. In many ways it is a clean sheet – new diaries, new calendars, perhaps some new socks? And of course there’s the formality of new year resolutions that we h...

08 décembre 2016

It’s been a difficult year and there is no better way to raise the country’s spirits than with funny, heart-warming ads.

07 décembre 2016

01 décembre 2016

28 novembre 2016

John Lewis wanted to make people smile this year with an ad that embraces a sense of fun and magic. They’ve certainly managed to achieve that with the appropriate help of a trampoline and some animal assistance.

22 novembre 2016

Aldi’s offering was the season opener in this year’s Christmas ad parade. Quite surprising, in that it stars a root vegetable, viewers found Kevin the Carrot to be a happy, innocent and cute little chap; his triumph at the end of his exciting adventure leads to good levels of happiness and an eff...

15 novembre 2016

After many commentators bemoaned the melancholic tone of 2015’s adverts and sensed that the emotional heartstrings were being over-plucked, 2016 has already shown it’s still an emotional playing field, albeit with a very different tone. As emotional engagement correlates best with long-term busin...

10 novembre 2016

05 novembre 2016

Spend any length of time in market research and you become aware of the notorious Cost-Speed-Quality Triangle. Notorious because the idea is you can only have two out of the three. Good and cheap research takes time. Fast and good research ain’t cheap. Fast and cheap research means cutting corner...

04 novembre 2016

At the IPA Effectiveness Week Genesis Conference, Les Binet and Peter Field unveiled the first findings from their third volume unpacking the IPA datamine for ad effectiveness nuggets.

21 octobre 2016

11 octobre 2016

We’ve all heard the figures about the staggering numbers of new products launched every year. But what people don’t often say is that these innovations are rather unevenly distributed. Some categories see only a few major launches. Others see a huge turnover of new ideas. And behind every one tha...

23 septembre 2016

Online video has been one of the great success stories of digital advertising – consumers are said to prefer it as a way to consume content, and brands have invested in it massively. Its momentum is such that the news this morning that Facebook metrics have been overestimating the amount of time ...

21 septembre 2016

08 septembre 2016

On September 26, 2006, the modern era of marketing began. Facebook – already enjoying viral growth among academic institutions – opened its accounts up to the public for the first time.

09 août 2016

27 juin 2016

22 juin 2016

What makes an innovation succeed? Successful innovations are 20% the new and surprising, 80% the familiar and pleasing. You have to have that core good idea, but so much of what makes the difference between success and failure lies in framing it for acceptance.

21 juin 2016

24 mai 2016

11 mai 2016

Spend any length of time in market research and you become aware of the notorious Cost-Speed-Quality Triangle. Notorious because the idea is you can only have two out of the three. Good and cheap research takes time. Fast and good research ain’t cheap. Fast and cheap research means cutting corner...

29 mars 2016

22 mars 2016

08 février 2016

15 janvier 2016

18 novembre 2015

26 octobre 2015

There has been a growing awareness in the marketing community that traditional Brand Tracking doesn’t really help much to guide and predict brand growth, and there is desire to see it reinvented from the bottom-up. Why not start with Behavioural Sciences as a guide, because the great thing about ...

19 octobre 2015

Volkswagen, as you just may have heard, is in a spot of trouble at the moment. The kind of trouble that wipes a quarter or more off a company’s share price and removes CEOs. Whether the legal fallout from their emissions-test-fixing scandal, and the fines the company face, will cripple or even de...

13 octobre 2015

04 septembre 2015

2015 brings us a little-heralded marketing anniversary – it’s been 20 years since Coca-Cola pulled OK Soda from the market. If you’ve not heard of OK, or you’ve forgotten it, that’s more than forgivable. The drink – meant to appeal to the ironic, cynical, Nirvana-loving teens of Generation X – wa...

22 juillet 2015

08 juillet 2015

27 mai 2015

25 septembre 2014

Previously we published an obituary for the Traditional Concept, which struck a nerve and became our most-read post for months. Research concepts, we argued, are simply too reasonable – they are appeals to deliberative System 2 thinking in a world where decisions are actually made by our fast, em...

15 septembre 2014

The traditional Concept, which passed away earlier this year after a brief illness, will be fondly remembered by the many researchers who spent time with it. It was a reassuring presence in the research industry, its three part structure – Insight-Benefit-Reason To Believe – resonating as a solid...

13 février 2014

We’ve had this article (or variants of it) brought to our attention a lot in the last couple of weeks. It’s about some new research by academic Rachael Jack which calls into question Paul Ekman’s idea that there are only “six basic emotions”. According to Jack’s work, there are actually four.

14 novembre 2013

In yesterday’s blog post I talked about a new study of scientific papers, which shows that hit papers – the ones with highest impact – score highly on both “conventionality” and “novelty”. In other words, the very new thrives best when it’s planted in extremely familiar soil.

13 novembre 2013

What makes a hit? Understanding why things become popular is one of the foundational questions of marketing, but a surprisingly difficult one. It’s easy – too easy – to come up with reasons for success which are satisfying from a narrative and a commonsense perspective, but which are ultimately c...

05 août 2013

Brand Trackers are the Giant Pandas of research. They are slow-moving and not particularly clever. They exist on an extremely limited diet of hard to digest data. They are naturally solitary, rarely joining up with other data sets. And getting them to procuce offspring, in the form of useful insi...

30 mai 2013

This is a post about how to get a better experience from your lunchtime sandwich. Here is a sandwich. This particular sandwich is a chicken, bacon and avocado baguette, but don’t worry! This powerful psychological trick works with any kind of sandwich.

13 décembre 2012

17 juillet 2012

01 janvier 1970