Airnov France814087276

Thomas Kolster as Mr. Goodvertising talks about "How to get your climate communication right" as part of the Clariant event "Bio-based carbon: Engaging your business & consumers in a sustainable transformation" Watch the whole roundtable event including discussion of the challenges posed by the transformation towards a lower carbon economy. The discussion will focus on how the chemical industry and its customers can connect the dots between rapidly changing regulations and technologies and encourage end consumers to play the most vital role of all – to change their consumption habits. The Round Table event brings together experts in the drive towards a net zero economy – from regulatory changes designed to encourage the transition (Carbon Trust) to the technologies required to do so (nova-Institute) and how to inform and educate consumers on the journey to net zero (Mr. Goodvertising). Register here for the on demand content: https://www.clariant.com/en/Corporate/Events/2022/03/Bio-based-carbon-engaging-business-and-consumers-in-sustainable-transformation?utm_source=YouTube&utm_medium=Organic&utm_campaign=Vita&utm_term=ICS+Global&utm_content=Thomas%20Kolster%20Video Speakers: Aleyn Smith-Gillespie (Carbon Trust) Michael Carus (nova-Institute) Thomas Kolster (Mr. Goodvertising) Christian Vang (Clariant's Head of Business Unit Industrial & Consumer Specialties) Following the round table discussion, participants can join segment-specific sessions on Consumer Care, Industrial Applications and Crop Solutions to learn more about specific solutions for reducing the environmental impact of their formulations. About Mr. Goodvertising: Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 20 years’ standing, he’s advised Fortune 500 companies, small start-ups, governments, agencies, and non-profits. He’s the founder of the global Goodvertising movement that’s inspired a shift for the better in advertising. Thomas is the founder and director of The Goodvertising Agency, one of the pioneers in shaping brands for good. He’s also the author of two books: ‘Goodvertising’ (Thames & Hudson 2012) and ‘The Hero Trap’ (2020) He’s an internationally recognized keynote speaker who’s appeared in more than 70 countries at events like TEDx, SXSW, D&AD & Sustainable Brands and is a columnist for the Guardian, Adweek, The Drum and several other publications, as well as regularly judging at international award shows such as Cannes Lions and D&AD. As a passionate entrepreneur and change agent he’s launched several impact platforms like Cph:Change and Wheregoodgrows. Thomas’ belief is simple: Change begins with you! #clariant #clariantchemicals #biobased #biobasedcarbon #sustainability #mrgoodvertising #thomaskolster #roundtable #climate #climatecommunication