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Follow self-proclaimed 'Tech Messiah' Nimrod Kamer as he tries to uncover the next big thing from the CES2015 show floor. For the serious side of CES2015 check out: www.mindshareintheloop.com

A collection of some of our top campaigns from the year

Self-proclaimed "Tech Messiah" Nimrod Kamer continues his adventures at CES 2015 after suffering an unexpected setback. For the serious side of CES2015 check out: www.mindshareintheloop.com

GRAND PRIX WINNER - CANNES GLASS LIONS Transgender people in India are ostracised from society, with many forced to work as sex slaves in order to survive. In a landmark judgement, under Indian law transgender people technically have equal rights. Despite this, they have restricted access to education, health and public spaces and until recently were even excluded from effectively participating in social and cultural life. So we created India’s first transgender pop group, the 6 Pack Band, to end the stigma surrounding them.

We've had an amazing year, ending top across the most respected awards globally #TeamMindshare http://www.mindshareworld.com/news/mindshare-ends-2016-major-awards-across-world

Young girls in India learn outdated beauty ideals from a very young age through nursery rhymes like, ‘Chubby Cheeks, Dimple Chin’. Dove used this insight to create a video to get Indian women to embrace all kinds of beauty.

Mindshare China The People 2014

Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.

#SpeakBeautiful launched on Twitter on Oscars night 2015. Dove also advertised on TV during the show, sharing incredibly powerful data in both media – in real time – about negative beauty terms on Twitter and encouraging users to change the conversation with #SpeakBeautiful. Dove partnered with Twitter to create a custom algorithm. It was developed to identify negative tweets that Dove’s team of Community Managers could counter with positives. So when users posted a self-critical comment, the algorithm identified it using keywords such as ‘ugly’ and Dove connected and tweeted back to encourage a change of behaviour.

Mindshare's history. Speed. Teamwork. Provocation.

Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.

Using data and real time analysis we could track and visualise the emotions of the crowd and bring the heartbeat of The Championships out of the grounds to fans wherever they were.

Star Plus wanted to provoke the audiences by challenging the gender stereotypes that women have to face and send a message that women have the potential to achieve anything. Normally cricketers wear their father's name on the back of the jersey, but we decided to put their mother’s name on the back of their shirts.

We launched Mrs Claus - a new Christmas icon and champion for the modern woman that would help M&S to re-engage with it's lost consumer, drive them back to stores and deliver its biggest Christmas since 2013.

Whenever someone mistyped a website domain, it took them to one of the misspelled domains we had purchased. On this personalised page, we displayed the Nestle brand message of ‘we know what’s on your mind’. After a few seconds, it would automatically redirect the user to the domain they meant to type. For example, if someone typed in www.pinteret.com, they automatically got redirected to www.pinterest.com. This helped people find what they were looking for and in the process, turn their wasted time into a brand-new media channel.

On 14th January, the whole Mindshare network got together and celebrated ‘the best of Mindshare family’. With lots of food, games and other family activities, we saw some brilliant stuff happening around the world. What an incredible day! Watch the action from Mindshare Day from around the world!

Nike Reinvented The Athlete tour with never before seen scale of reach and engagement - creating the world's largest one-on-one winner-takes-all basketball tournament. All for a chance to play NBA superstar Kevin Durant heads up both virtually and physically, representing all of China.

Find out about what The Pulse of Cannes is on Monday 22 June at the kick-off session, 12.30pm, Lions Lounge. Results revealed on Thursday 25 at Lions Innovation!

Gaming integrations are becoming mainstream in China but impactful gaming integrations based on player insight are few and far between. By understanding how games are played rather than trying to do vanilla ads in games we better the gaming experience and create value for our clients' business

Rin wanted to take advantage of Bollywood to bring to life the proposition of “Always Shine’. By making the association with one of the most memorable aspects of a Bollywood film, its music. We had to make Bollywood sing to Rin’s tune. We converted the Rin brand jingle into a full-fledged song and incorporated it in the movie’s original soundtrack .

For many years, Peru has been generating high quality music but 95% of national bands are practically unknown because local radio stations only broadcast international mainstream music. Brief: The BBVA Bank, continuing with its support to local music, must solve a problem that has affected Peruvian bands for over 20 years, 95% of them are practically unknown because they don´t have any media attention. Objectives.Let people know that Peru has been creating high quality music for so many years.4.Give local bands the space and broadcast they deserve.

Mindshare and Buzzfeed took the stage at Cannes Lions 2014 to answer the question: Can brands successfully ride the zeitgeist? This video was created for that seminar and shows the adaptive world in which we live in and the landscape in which brands need to try and tell their stories.

We created the last chance platform and used relevant moments in the culture to increase the impact of our message. Teens created their personalised messages through a digital platform and expressed their feelings with a surprise.To make it available to all those filled with love we used the power of adaptive marketing and programmatic advertising.

Mindshare and BuzzFeed took the stage at Cannes Lions 2014 to answer the question: Can brands successfully ride the zeitgeist?

Norm Johnston, Chief Digital and Strategy Officer at Mindshare, the global media agency network that is part of WPP, has authored a new book giving an insight into the world’s most successful adaptive companies and their strategies.

Grand Prix - Media Federation Australia Awards

We wanted to prove to our clients (and hopefully some new ones) that media agencies aren’t boring number crunchers who wouldn’t know a creative idea if it slapped them in the face and shouted ‘I’M AN IDEA!!’ We’ve always loved Marshall McLuhan, so wanted a ‘medium is the message’ idea to have fun with. And to make sure that our clients (and everyone in the industry) saw it, we decided to use Cannes Lions and CES as our backdrop + they are nice places to go and hang out for a week.

Mindshare Chief Digital Officer Norm Johnston will be speaking about Adaptive Marketing at the Werbeplanung.at SUMMIT in Vienna on 4.7.2014. http://summit.werbeplanung.at/2014

Pitta is one of the most important food during Ramadan. It's a tradition that young members go to the bakeries to get Pita bread but there are huge lines at bakeries for Pide. We collaborated with foursquare to show occupancy rate of neighbourhood bakeries so they could buy Pitta easily.

Find out why Mindshare India's 6 Pack Band won big

The world is seeing a soaring increase in stereotyping and name calling in the media. By changing a single word in a sentence we can change the perception of what is being said, and turn it from a prejudiced to objective, that's why we created a browser plug-in that can translate discriminating words into impartial words while you're online.