{"id":87,"date":"2024-02-26T16:10:47","date_gmt":"2024-02-26T15:10:47","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=87"},"modified":"2024-04-30T16:14:09","modified_gmt":"2024-04-30T14:14:09","slug":"comment-construire-la-strategie-climat-de-son-entreprise","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2024\/02\/26\/comment-construire-la-strategie-climat-de-son-entreprise\/","title":{"rendered":"Comment construire la strat\u00e9gie climat de son entreprise ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Les travaux du GIEC, ou Groupe d\u2019experts Intergouvernemental sur l\u2019Evolution du Climat, montrent sans le moindre doute que le r\u00e9chauffement climatique actuel est principalement issu de l\u2019activit\u00e9 humaine. Or, les cons\u00e9quences de ces hausses de temp\u00e9ratures ont un impact massif sur notre environnement, et ce \u00e0 \u00e9chelle plan\u00e9taire : face \u00e0 l\u2019urgence, pr\u00e8s de 190 pays ont pr\u00e9sent\u00e9 leur plan d\u2019action climat \u00e0 l\u2019occasion de la COP 21, dans le but de limiter le r\u00e9chauffement climatique \u00e0 +1.5\u00b0 d\u2019ici 2100.<\/p>\n\n\n\n<p>Nous sommes donc tous et toutes concern\u00e9s par le sujet br\u00fblant du r\u00e9chauffement climatique, mais si cette \u00e9vidence est de mieux en mieux comprise, les entreprises ont besoin d\u2019\u00eatre accompagn\u00e9es dans leur d\u00e9marche d\u2019am\u00e9lioration. Comment construire une strat\u00e9gie bas carbone pertinente, et par o\u00f9 commencer ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ma\u00eetriser les enjeux du r\u00e9chauffement climatique&nbsp;<\/strong><\/h3>\n\n\n\n<p>Il est impossible d\u2019\u00e9tablir une strat\u00e9gie bas carbone pertinente sans comprendre pr\u00e9cis\u00e9ment ce dont on parle :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels sont les diff\u00e9rents gaz \u00e0 effet de serre,&nbsp;<\/li>\n\n\n\n<li>Quelle est l\u2019ordre de grandeur de leurs \u00e9missions,<\/li>\n\n\n\n<li>Quelles sont les principales sources d\u2019\u00e9missions de ces gaz en France,<\/li>\n\n\n\n<li>Quels sont les impacts concrets, \u00e0 l\u2019\u00e9chelle plan\u00e9taire mais aussi autour de nous, du r\u00e9chauffement climatique issu des \u00e9missions carbone humaines ?<\/li>\n<\/ul>\n\n\n\n<p>Ces questions peuvent \u00eatre trait\u00e9es en consultant <a href=\"https:\/\/www.ecologie.gouv.fr\/travaux-du-giec\">les travaux du GIEC<\/a>, ou en examinant les <a href=\"https:\/\/www.ademe.fr\/les-territoires-en-transition\/\">actions territoriales de l\u2019ADEME<\/a> (L\u2019Agence de l&#8217;Environnement et de la Ma\u00eetrise de l&#8217;Energie) afin de recontextualiser les connaissances acquises dans leur secteur g\u00e9ographique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Appliquer les connaissances acquises \u00e0 son entreprise<\/strong> <\/h3>\n\n\n\n<p>Fort de cette base de connaissances, il faut maintenant pouvoir les appliquer \u00e0 sa propre entreprise, et poser un regard critique sur son impact sur le climat. Le fonctionnement d\u2019une soci\u00e9t\u00e9 est un ensemble de rouages qui, mis les uns \u00e0 la suite des autres, permettent \u00e0 l\u2019entreprise d\u2019assurer l\u2019ensemble de son activit\u00e9. Il s\u2019agit donc d\u2019identifier tous les maillons de cette cha\u00eene de production de valeur, et ainsi cr\u00e9er une cartographie compl\u00e8te de l&#8217;encha\u00eenement d\u2019activit\u00e9s n\u00e9cessaires \u00e0 la r\u00e9alisation des missions de l\u2019entreprise.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cartographier les flux <\/h4>\n\n\n\n<p>Ces mesures permettent de dissocier deux types d\u2019\u00e9missions de gaz \u00e0 effet de serre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les \u00e9missions directes, provenant de postes contr\u00f4l\u00e9s directement par la soci\u00e9t\u00e9 (flotte de v\u00e9hicules professionnels des salari\u00e9s, combustion de gaz ou de fioul pour le chauffage des locaux\u2026)<\/li>\n\n\n\n<li>Les \u00e9missions indirectes, d\u00e9coulant des activit\u00e9s de l\u2019entreprise, mais issues d\u2019un \u00e9metteur tiers (\u00e9missions de CO2 des v\u00e9hicules d\u2019un prestataire de transports de marchandises, impacts du mode d\u2019extraction des mati\u00e8res premi\u00e8res\u2026)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Calculer son empreinte carbone<\/h4>\n\n\n\n<p>\u00c0 ce stade, il convient de mettre \u00e0 plat m\u00e9thodiquement les \u00e9missions de gaz \u00e0 effet de serre de l\u2019entreprise, et pour se faire, le Bilan Carbone est la m\u00e9thode par excellence. L\u2019objectif est ici de savoir pr\u00e9cis\u00e9ment quels sont les postes \u00e9metteurs de gaz \u00e0 effet de serre, et d\u2019identifier les marges d\u2019am\u00e9lioration de fa\u00e7on r\u00e9aliste. Le Bilan Carbone permet  de r\u00e9aliser un \u00e9tat des lieux complet de l\u2019empreinte carbone d\u2019une entreprise \u00e0 un instant T, et ainsi de d\u00e9finir et suivre de fa\u00e7on chiffr\u00e9e la progression de votre strat\u00e9gie climat.<\/p>\n\n\n\n<p>Vous pouvez <a href=\"https:\/\/b-reputation.com\/fr\/solutions-bilan-carbone\">r\u00e9aliser votre Bilan Carbone <\/a>en toute autonomie en vous formant aupr\u00e8s de l&#8217;Institut de formation Carbone (IFC) ou bien \u00e0 l&#8217;aide d&#8217;un consultant carbone form\u00e9 \u00e0 la m\u00e9thode (via un cabinet de conseil ou une plateforme comme B-Reputation).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00e9finir et appliquer votre strat\u00e9gie bas carbone<\/strong><\/h3>\n\n\n\n<p>Maintenant que votre empreinte est calcul\u00e9e, il est temps d\u2019agir ! Une strat\u00e9gie de transition bas carbone peut se d\u00e9cliner en plusieurs temps, afin de correspondre \u00e0 la r\u00e9alit\u00e9 de terrain de votre activit\u00e9 :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9liorations rapides : actions de formation et de sensibilisation de l\u2019ensemble des \u00e9quipes, politique de sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique, mise en place d\u2019une strat\u00e9gie de recyclage plus efficiente\u2026<\/li>\n\n\n\n<li>Focus sur les p\u00f4les prioritaires : travail accentu\u00e9 sur les volets les plus polluants dans le cadre de votre activit\u00e9 (choix des mat\u00e9riaux, modes de transports\u2026)<\/li>\n\n\n\n<li>D\u00e9cisions strat\u00e9giques majeures : faut-il revoir l\u2019ensemble du mod\u00e8le \u00e9conomique de la soci\u00e9t\u00e9 pour r\u00e9aliser son objectif de transition bas carbone ?<\/li>\n<\/ul>\n\n\n\n<p>Il est bien souvent essentiel \u00e0 ce stade d\u2019impliquer le plus possible l\u2019ensemble des collaborateurs de votre soci\u00e9t\u00e9 dans l\u2019application de votre strat\u00e9gie climat. Pour que le projet puisse \u00eatre port\u00e9 par vos \u00e9quipes, vous pouvez par exemple :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nommer plusieurs responsables internes et leur fixer des objectifs individuels, mais aussi collectifs, et suivre leur \u00e9volution,<\/li>\n\n\n\n<li>Valoriser les d\u00e9marches positives issues du travail de vos collaborateurs et mettre en avant les bonnes pratiques \u00e0 suivre,<\/li>\n\n\n\n<li>Mettre en place une comptabilit\u00e9 carbone afin de faire de ce crit\u00e8re un indicateur clef du pilotage de votre soci\u00e9t\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Projeter votre trajectoire et rester au plus pr\u00e8s des enjeux bas carbone :&nbsp;<\/strong><\/h3>\n\n\n\n<p>Une strat\u00e9gie climat doit se r\u00e9fl\u00e9chir \u00e0 moyen terme (horizon 5 \u00e0 10 ans) et \u00e0 long terme (horizon 2050). Pour vous aider \u00e0 fixer des objectifs de d\u00e9carbonation pertinents, vous pouvez vous appuyer sur la m\u00e9thodologie SBT (Science Based Target) qui permet de d\u00e9finir des trajectoires de r\u00e9duction bas\u00e9es sur la science, ou bien sur la Strat\u00e9gie Nationale Bas Carbone afin de vous aligner sur les objectifs de r\u00e9duction nationaux.<\/p>\n\n\n\n<p>Il est conseill\u00e9 d\u2019int\u00e9grer de fa\u00e7on r\u00e9guli\u00e8re des sessions de formation autour de la question de la r\u00e9duction de gaz \u00e0 effet de serre, et de vous entourer d\u2019experts pouvant vous conseiller les meilleurs outils \u00e0 votre disposition au fil du temps.\u00a0<\/p>\n\n\n\n<p>Vous souhaitez aller plus loin et initier la construction de votre strat\u00e9gie climat ? Vous pouvez nous contacter \u00e0 l\u2019adresse <a href=\"mailto:bilancarbone@b-reputation.com\">bilancarbone@b-reputation.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Comment construire une strat\u00e9gie bas carbone pertinente pour son entreprise, et par o\u00f9 commencer ?<\/p>\n","protected":false},"author":4,"featured_media":141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"https:\/\/s3.eu-west-1.amazonaws.com\/statics.b-reputation.com\/site-ressources\/images\/DESIGN-BLOG-2-1.png","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[21,18],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilan-carbone","tag-politique-environnementale","tag-transition-ecologique"],"featured_image_src":"https:\/\/i0.wp.com\/s3.eu-west-1.amazonaws.com\/statics.b-reputation.com\/site-ressources\/images\/DESIGN-BLOG-2-1.png?w=1000&resize=1000,1000&ssl=1","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - 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