{"id":418,"date":"2021-04-11T10:35:00","date_gmt":"2021-04-11T08:35:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=418"},"modified":"2024-09-11T10:40:49","modified_gmt":"2024-09-11T08:40:49","slug":"e-reputation-des-entreprises-comment-mettre-en-place-une-veille-concurrentielle","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/04\/11\/e-reputation-des-entreprises-comment-mettre-en-place-une-veille-concurrentielle\/","title":{"rendered":"E-reputation des entreprises : comment mettre en place une veille concurrentielle ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>La veille concurrentielle est un \u00e9l\u00e9ment strat\u00e9gique\u00a0dans le fonctionnement d\u2019une entreprise : savoir ce que fait, projette ou accomplit un concurrent, savoir et comprendre comment son march\u00e9 \u00e9volue\u2026, mais aussi, d\u00e9sormais, savoir et analyser\u00a0ce que font ses concurrents sur internet\u00a0et surtout : savoir et analyser ce que l\u2019on dit d\u2019eux sur la toile. En somme, suivre l\u2019\u00e9volution de leur e-reputation. Comment s\u2019y prendre pour \u00eatre le plus efficace et pr\u00e9cis possible ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d-finir-ses-objectifs-de-veille\">D\u00e9finir ses objectifs de veille<\/h2>\n\n\n\n<p><strong>Qui sont mes concurrents directs ?<\/strong><br>Identifier les entreprises similaires aux v\u00f4tres et op\u00e9rant sur le m\u00eame march\u00e9. Abonnez vous \u00e0 leurs r\u00e9seaux sociaux, newsletters\u2026 Toutes les communications \u00e9manant de leurs services.<\/p>\n\n\n\n<p><strong>Ces entreprises sont-elles actives sur internet ?<\/strong><br>Est-ce que le site de l\u2019entreprise en souvent mis \u00e0 jour ? Comment se positionne-t-il dans les recherches Google lorsque l\u2019on tape tel ou tel mot cl\u00e9 ? L\u2019entreprise publie-t-elle souvent sur ses r\u00e9seaux sociaux ?<\/p>\n\n\n\n<p><strong>Comment parle-t-on de ces entreprises ?<\/strong><br>Analyser \u201cla voix\u201d des internautes qui parlent de ces entreprises. En parlent-ils de mani\u00e8re positive ou n\u00e9gative ? Quels sont les reproches\/compliments les plus souvent \u00e9nonc\u00e9s ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"les-outils-disposition\">Les outils \u00e0 disposition<\/h2>\n\n\n\n<p>En plus de suivre vos concurrents directement \u201c\u00e0 la source\u201d (abonnement \u00e0 leurs r\u00e9seaux sociaux, newsletters\u2026), diff\u00e9rents outils faciles \u00e0 prendre en main peuvent vous aider \u00e0 affiner votre veille :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Alerts : le plus simple d\u2019utilisation et la solution gratuite la plus puissante. Vous d\u00e9finissez les mots cl\u00e9s que vous voulez surveiller (cela peut \u00eatre le nom m\u00eame du concurrent que vous souhaitez suivre),<\/li>\n\n\n\n<li>Les annuaires et moteurs de recherche consacr\u00e9s aux entreprises: la plupart proposent des abonnements \u00e0 des notifications cibl\u00e9es,<\/li>\n\n\n\n<li>La Free Social Search : 7 jours de donn\u00e9es sur le web et les r\u00e9seaux sociaux,<\/li>\n\n\n\n<li>Klear : l\u2019outil id\u00e9al pour vous aider \u00e0 identifier les bons influenceurs pour votre industrie,<\/li>\n\n\n\n<li>Keyhole : des statistiques rapides sur les m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Social Mention : un moteur de recherche qui vous permettra d\u2019explorer certains m\u00e9dias sociaux en temps r\u00e9el,<\/li>\n\n\n\n<li>Les listes Twitter : utilisez les listes d\u2019influenceurs de votre industrie pour rester inform\u00e9 et identifier de nouvelles sources int\u00e9ressantes.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>La veille concurrentielle est un \u00e9l\u00e9ment strat\u00e9gique\u00a0dans le fonctionnement d\u2019une entreprise : savoir ce que fait, projette ou accomplit un concurrent, savoir et comprendre comment son march\u00e9 \u00e9volue\u2026, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[24],"class_list":["post-418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-veille-entreprise"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/09\/e-reputation-veille-concurrentielle.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-reputation des entreprises : comment mettre en place une veille concurrentielle ? - B-REPUTATION<\/title>\n<meta name=\"robots\" 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