{"id":401,"date":"2022-09-23T12:23:00","date_gmt":"2022-09-23T10:23:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=401"},"modified":"2024-09-03T12:39:17","modified_gmt":"2024-09-03T10:39:17","slug":"depots-de-marques-a-linpi-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/09\/23\/depots-de-marques-a-linpi-ce-quil-faut-savoir\/","title":{"rendered":"D\u00e9p\u00f4ts de marques \u00e0 l\u2019INPI : ce qu\u2019il faut savoir"},"content":{"rendered":"Temps de lecture\u00a0: <\/span> 3<\/span> minutes<\/span><\/span>\n

Tous les ans, il y a 30 000 \u00e0 40 000 d\u00e9p\u00f4ts de marques aupr\u00e8s de l\u2019Institut National de la Propri\u00e9t\u00e9 Industrielle (INPI). Aujourd\u2019hui nous nous int\u00e9ressons au processus de d\u00e9p\u00f4t d\u2019une marque aupr\u00e8s de cet organisme et \u00e0 l\u2019identification des secteurs les plus concern\u00e9s par ces d\u00e9p\u00f4ts.<\/p>\n\n\n\n

Qu\u2019est-ce qu\u2019une marque ?<\/h4>\n\n\n\n

Une marque a la caract\u00e9ristique d\u2019\u00eatre identifiable imm\u00e9diatement par les consommateurs, elle permet \u00e0 l\u2019entreprise de se construire une identit\u00e9. Une marque constitue une partie de la communication d\u2019une entreprise, elle permet de se d\u00e9marquer de ses concurrents sans ambigu\u00eft\u00e9. Le d\u00e9p\u00f4t d\u2019une marque offre un monopole d\u2019exploitation de 10 ans qui est renouvelable de fa\u00e7on illimit\u00e9, \u00e0 condition d\u2019\u00eatre accept\u00e9.<\/p>\n\n\n\n

Combien \u00e7a co\u00fbte ?<\/h4>\n\n\n\n

Le co\u00fbt d\u2019un d\u00e9p\u00f4t de marque s\u2019\u00e9l\u00e8ve \u00e0 250\u20ac par proc\u00e9dure papier, 210\u20ac si la d\u00e9marche est faite sur internet. Pour cette somme, votre marque peut concerner au maximum trois classes de produits. Pour rappel, une classe est un groupement de produits ou de services qui permet de mieux classifier la marque. Il existe 45 classes allant du produit au service. Si la marque concerne plus de 3 classes il faudra rajouter 42\u20ac par classe suppl\u00e9mentaire. La marque est prot\u00e9g\u00e9e pendant 10 ans, \u00e0 la fin de cette dur\u00e9e la protection peut \u00eatre renouvel\u00e9e pour la somme de 250\u20ac.(Source : INPI).<\/p>\n\n\n\n

Quelle forme peut prendre une marque d\u00e9pos\u00e9e ?<\/h4>\n\n\n\n

Une marque peut prendre plusieurs formes:<\/p>\n\n\n\n

    \n
  • Une forme verbale qui regroupe un mot ou un nom, un slogan ou de mani\u00e8re plus g\u00e9n\u00e9rale des chiffres et des lettres,<\/li>\n\n\n\n
  • La forme figurative qui peut \u00eatre un dessin, logo\u2026<\/li>\n\n\n\n
  • La forme-semi figurative qui combine dessin et texte,<\/li>\n\n\n\n
  • La marque peut aussi \u00eatre sous forme sonore \u00e0 la condition que le son puisse \u00eatre repr\u00e9sent\u00e9 graphiquement (exemple : une partition).<\/li>\n<\/ul>\n\n\n\n

    Qu\u2019est-ce qui est interdit dans le d\u00e9p\u00f4t d\u2019une marque ?<\/h4>\n\n\n\n
      \n
    • Il n\u2019est pas autoris\u00e9 de choisir une forme verbale qui d\u00e9crit le ou les produits de la marque,<\/li>\n\n\n\n
    • Il est interdit de tromper le consommateur avec le nom de la marque,<\/li>\n\n\n\n
    • Il n\u2019est pas permis d\u2019utiliser des termes \u00e9logieux dans le nom de la marque,<\/li>\n\n\n\n
    • Il est interdit d\u2019utiliser des mots ou expressions \u00e0 caract\u00e8re raciste, immoral ou contraire \u00e0 l\u2019ordre public.<\/li>\n<\/ul>\n\n\n\n

      Comment proc\u00e9der au d\u00e9p\u00f4t de sa marque ?<\/h4>\n\n\n\n

      Il faut d\u00e9terminer quels seront les produits et\/ou services qui d\u00e9pendront de la marque, car la protection obtenue ne sera effective que pour les produits\/services mentionn\u00e9s lors du d\u00e9p\u00f4t.<\/p>\n\n\n\n

      Il est important de v\u00e9rifier la disponibilit\u00e9 de la future marque. Il existe plusieurs plateformes pour faire ce genre de recherches.<\/p>\n\n\n\n

      Une fois ces deux \u00e9tapes franchies, il est temps de proc\u00e9der au d\u00e9p\u00f4t de la marque. Attention : les \u00e9ventuelles rectifications ult\u00e9rieures seront soumises \u00e0 des taxes.<\/p>\n\n\n\n

      L\u2019Institut National de la Propri\u00e9t\u00e9 Intellectuelle (INPI) vous adressera un accus\u00e9 de r\u00e9ception. Suite \u00e0 cela, la marque concern\u00e9e sera publi\u00e9e dans le bulletin officiel de la propri\u00e9t\u00e9 industrielle dans un d\u00e9lai de 6 semaines.<\/p>\n\n\n\n

      L\u2019INPI examine la demande et ouvre une p\u00e9riode de deux mois durant laquelle des personnes physiques ou des organismes peuvent s\u2019opposer \u00e0 l\u2019enregistrement de la marque, si ceux-ci estiment que les droits d\u2019un propri\u00e9taire ou d\u2019une marque ont \u00e9t\u00e9 bafou\u00e9s.<\/p>\n\n\n\n

      Si tout est en ordre apr\u00e8s un d\u00e9lai de minimum 5 mois, la marque est publi\u00e9e dans les bulletins officiels de la propri\u00e9t\u00e9 industrielle.<\/p>\n\n\n\n

      Comment d\u00e9poser une marque facilement ?<\/h4>\n\n\n\n

      Il existe des services visant \u00e0 faciliter les d\u00e9marches administratives, ces services sont g\u00e9n\u00e9ralement payants mais peuvent vous faire gagner un temps pr\u00e9cieux. Certaines entreprises proposent un service de d\u00e9p\u00f4t de marque simplifi\u00e9 : les d\u00e9marches sont alors moins fastidieuses puisque c\u2019est une entreprise sp\u00e9cialis\u00e9e qui s\u2019en charge pour vous !<\/p>\n\n\n\n

      L\u2019\u00e9volution des d\u00e9p\u00f4ts de marques<\/h4>\n\n\n\n

      Dans les ann\u00e9es 2010-2011, le d\u00e9p\u00f4t de marque a connu une hausse d\u2019activit\u00e9 l\u00e9g\u00e8re, mais en r\u00e8gle g\u00e9n\u00e9rale, le nombre de marques d\u00e9pos\u00e9es par an de 1999 \u00e0 2019 a tendance \u00e0 rester stable. Depuis 1999, 35 000 marques sont d\u00e9pos\u00e9es en moyenne par an. Le secteur du conseil de gestion y est largement repr\u00e9sent\u00e9 avec un peu plus de 5% des d\u00e9p\u00f4ts annuels en France.<\/p>\n\n\n\n

      Lors d\u2019un d\u00e9p\u00f4t de marque, vous devez indiquer la liste des produits et\/ou services pour lesquels vous souhaitez une protection via des classes. Quatre sur six des classes les plus pr\u00e9sentes dans les d\u00e9p\u00f4ts de marques sont relatives aux services. Quatre sur six des classes les plus pr\u00e9sentes dans les d\u00e9p\u00f4ts de marques sont des relatives aux services. Les informations de l\u2019INPI \u00e0 propos des marques d\u00e9pos\u00e9es permettent d\u2019anticiper les virages strat\u00e9giques des partenaires ou concurrents, de comprendre des nouveaux positionnements. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Temps de lecture\u00a0: <\/span> 3<\/span> minutes<\/span><\/span>Tous les ans, il y a 30 000 \u00e0 40 000 d\u00e9p\u00f4ts de marques aupr\u00e8s de l\u2019Institut National de la Propri\u00e9t\u00e9 Industrielle (INPI). Aujourd\u2019hui nous nous int\u00e9ressons au […]<\/p>\n","protected":false},"author":4,"featured_media":402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[34],"tags":[22,41],"class_list":["post-401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conformite","tag-cadre-legal-reglementaire","tag-certifications-et-normes"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/09\/depot-marque-inpi.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"\nD\u00e9p\u00f4ts de marques \u00e0 l\u2019INPI : ce qu\u2019il faut savoir - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/09\/23\/depots-de-marques-a-linpi-ce-quil-faut-savoir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9p\u00f4ts de marques \u00e0 l\u2019INPI : ce qu\u2019il faut savoir - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0: 3 minutesTous les ans, il y a 30 000 \u00e0 40 000 d\u00e9p\u00f4ts de marques aupr\u00e8s de l\u2019Institut National de la Propri\u00e9t\u00e9 Industrielle (INPI). 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