{"id":363,"date":"2022-09-30T14:29:00","date_gmt":"2022-09-30T12:29:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=363"},"modified":"2024-06-19T15:06:33","modified_gmt":"2024-06-19T13:06:33","slug":"veille-dentreprise-quels-en-sont-les-differents-types","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/09\/30\/veille-dentreprise-quels-en-sont-les-differents-types\/","title":{"rendered":"Veille d\u2019entreprise : quels en sont les diff\u00e9rents types ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>La\u00a0mise en place d\u2019une veille strat\u00e9gique\u00a0est une n\u00e9cessit\u00e9 pour la tr\u00e8s grande majorit\u00e9 des entreprises. Toutefois, cette m\u00eame veille strat\u00e9gique peut prendre diff\u00e9rents aspects, se concentrer sur tel ou tel domaine, en fonction de l\u2019activit\u00e9 m\u00eame de l\u2019entreprise.<\/strong> <strong>Cela d\u00e9pend<\/strong> <strong>aussi de la d\u00e9finition de ses propres objectifs,<\/strong> <strong>de ses d\u00e9cisions strat\u00e9giques ou des \u00e9volutions de son march\u00e9. Ainsi existe-t-il plusieurs types de veille concurrentielle. Tour d\u2019horizon.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-veille-marketing-et-commerciale\">La veille marketing et commerciale<\/h2>\n\n\n\n<p>Sans aucun doute la veille la plus \u201cnaturelle\u201d.\u00a0La veille marketing et commerciale\u00a0consiste en la collecte, le traitement et la diffusion des informations sur votre march\u00e9 et ses produits. Autrement appel\u00e9e \u201cveille globale\u201d, elle n\u00e9cessite toutefois un haut degr\u00e9 de precision. Elle s\u2019appuie sur de nombreux supports ou metrics : \u00e9tudes de march\u00e9, \u00e9tude de client\u00e8le, \u00e9tudes de produit\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-veille-concurrentielle\">La veille concurrentielle<\/h2>\n\n\n\n<p>Cette m\u00e9thode consiste \u00e0 \u201csurveiller\u201d les concurrents\u00a0que compte une entreprise sur son march\u00e9, mais aussi \u00e0 comprendre, analyser, re-d\u00e9couvrir le march\u00e9 en question. La veille concurrentielle n\u00e9cessite une lecture compl\u00e8te de l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me entourant l\u2019entreprise. Il s\u2019agit de se renseigner sur la sant\u00e9 commerciale (ou globale) de la concurrence, bien s\u00fbr, mais aussi sur les outils que celle-ci utilise, les m\u00e9thodologies \u00e9prouv\u00e9es ici ou l\u00e0, les organisations mises en place ailleurs\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-veille-sociale\">La veille sociale<\/h2>\n\n\n\n<p>Autrement appel\u00e9e \u201cveille d\u2019opinion\u201d, la veille sociale consiste, par definition,\u00a0\u00e0 \u201c\u00e9couter\u201d les r\u00e9seaux sociaux. Evidemment, cela n\u2019a rien \u00e0 voir avec le fait de \u201cse balader\u201d sur Facebook ou LinkedIn. Il s\u2019agit d\u2019extraire et analyser les commentaires, opinions, avis\u2026 des internautes (des consommateurs ou clients) pour d\u00e9terminer avec pr\u00e9cision ce qui se dit d\u2019une entreprise, d\u2019un produit, d\u2019un service ou encore d\u2019un secteur d\u2019activit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-veille-technologique\">La veille technologique<\/h2>\n\n\n\n<p>Ce type de veille consiste \u00e0 prendre connaissance des \u00e9volutions technico-technologiques les plus r\u00e9centes et sur leur mise \u00e0 disposition commerciale dans votre secteur d\u2019activit\u00e9.\u00a0La veille technologique permet d\u2019anticiper les mutations d\u2019un march\u00e9, notamment les mutations organisationnelles et la mise \u00e0 jour des outils. Elle est aussi source de cr\u00e9ativit\u00e9 et d\u2019innovation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>La\u00a0mise en place d\u2019une veille strat\u00e9gique\u00a0est une n\u00e9cessit\u00e9 pour la tr\u00e8s grande majorit\u00e9 des entreprises. Toutefois, cette m\u00eame veille strat\u00e9gique peut prendre diff\u00e9rents aspects, se concentrer sur tel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[24],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-veille-entreprise"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/06\/veille-entreprise-quels-sont-les-differents-types.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Veille d\u2019entreprise : quels en sont les diff\u00e9rents types ? - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/09\/30\/veille-dentreprise-quels-en-sont-les-differents-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veille d\u2019entreprise : quels en sont les diff\u00e9rents types ? - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  2 minutesLa\u00a0mise en place d\u2019une veille strat\u00e9gique\u00a0est une n\u00e9cessit\u00e9 pour la tr\u00e8s grande majorit\u00e9 des entreprises. 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