{"id":347,"date":"2022-01-31T10:43:00","date_gmt":"2022-01-31T09:43:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=347"},"modified":"2024-06-19T10:50:14","modified_gmt":"2024-06-19T08:50:14","slug":"comment-evaluer-la-sante-dune-entreprise","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/01\/31\/comment-evaluer-la-sante-dune-entreprise\/","title":{"rendered":"Comment \u00e9valuer la sant\u00e9 d\u2019une entreprise ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>Avant de s\u2019engager\u00a0avec un client ou un fournisseur, on souhaite savoir \u00e0 qui on a affaire : Respectera-t-il ses engagements ? Puis-je avoir confiance en lui ? A-t-il les reins assez solides pour \u00eatre un partenaire durable ? Si toutes ces questions sont l\u00e9gitimes, il est parfois difficile de d\u00e9terminer les crit\u00e8res \u00e0 analyser pour y r\u00e9pondre.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"l-valuation-de-l-entreprise-est-indispensable-pour-bien-choisir-ses-clients-et-fournisseurs\">L\u2019\u00e9valuation de l\u2019entreprise est indispensable pour bien choisir ses clients et fournisseurs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bilans-et-comptes-de-r-sultat-ne-nous-apprendront-plus-grand-chose\">Bilans et comptes de r\u00e9sultat ne nous apprendront plus grand chose<\/h3>\n\n\n\n<p>Habituellement, on contr\u00f4le la sant\u00e9 financi\u00e8re de l\u2019entreprise par ses donn\u00e9es comptables : le bilan et le compte de r\u00e9sultat, que l\u2019on trouve sur des sites d\u2019informations l\u00e9gales et financi\u00e8res (comme soci\u00e9t\u00e9.com ou verif.com). Cela permet de v\u00e9rifier succinctement l\u2019activit\u00e9 de l\u2019entreprise,\u00a0ses performances et sa sant\u00e9 financi\u00e8re. Mais cette source d\u2019information est loin d\u2019\u00eatre efficace :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trop peu d\u2019entreprises d\u00e9posent leurs comptes (pr\u00e8s de 40% des soci\u00e9t\u00e9s commerciales d\u00e9rogent chaque ann\u00e9e \u00e0 cette obligation l\u00e9gale),<\/li>\n\n\n\n<li>Avec la loi Macron, si le d\u00e9p\u00f4t des comptes est encore obligatoire, Les TPE (et certaines PME) ne sont plus tenues de les publier. Si\u00a0l\u2019esprit de cette nouvelle loi\u00a0consiste \u00e0 prot\u00e9ger les entreprises contre leurs concurrents, elle prive ses fournisseurs et ses clients d\u2019informations importantes.<\/li>\n<\/ul>\n\n\n\n<p>Mais le plus important : les donn\u00e9es comptables ne diront jamais si une entreprise respecte ses engagements, si un fournisseur livre des produits de qualit\u00e9 et dans les temps, ou si un client est respectueux de ses fournisseurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"la-vraie-valeur-d-une-entreprise-son-capital-immat-riel\">La vraie valeur d\u2019une entreprise : son capital immat\u00e9riel<\/h3>\n\n\n\n<p>Une entreprise poss\u00e8de en effet un potentiel et produit des valeurs qui ne sont pas visibles dans les donn\u00e9es comptables et financi\u00e8res. C\u2019est le \u00ab capital immat\u00e9riel \u00bb, vraie valeur de l\u2019entreprise, qui se d\u00e9compose comme suit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le capital humain : comp\u00e9tence professionnelle et motivation des \u00e9quipes, transmission du savoir, performance des dirigeants, cadres et conditions de travail,<\/li>\n\n\n\n<li>Le capital structurel : organisation, capacit\u00e9 d\u2019innovation, int\u00e9gration des nouvelles technologies, culture de l\u2019entreprise,<\/li>\n\n\n\n<li>Le capital relationnel : Solidit\u00e9 des relations avec ses partenaires, clients et fournisseurs. Un point fondamental dans lequel on retrouve\u00a0strat\u00e9gie, satisfaction, marque, capital soci\u00e9tal\u2026 Pour conna\u00eetre la r\u00e9putation d\u2019une entreprise, il faut plonger au c\u0153ur de ses relations.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b-reputation-l-valuation-des-entreprises-par-leurs-partenaires-business\">B-Reputation : l\u2019\u00e9valuation des entreprises par leurs partenaires business<\/h2>\n\n\n\n<p>Sur B-Reputation, l\u2019entreprise est \u00e9valu\u00e9e par ceux qui la connaissent vraiment, ceux qui travaillent avec elle : les clients, mais aussi les fournisseurs et les employ\u00e9s, car chacun a son mot \u00e0 dire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"des-avis-v-rifi-s-et-professionnels\">Des avis v\u00e9rifi\u00e9s et professionnels<\/h3>\n\n\n\n<p>Cela n\u2019a de sens que si les avis sont v\u00e9rifi\u00e9s et ind\u00e9pendants. Nous avons donc con\u00e7u un\u00a0algorithme de traitement des avis\u00a0qui combine :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fiabilisation des avis, pour \u00eatre s\u00fbr que les \u00e9valuateurs font bien partie du r\u00e9seau professionnel de l\u2019entreprise,<\/li>\n\n\n\n<li>Anonymat, pour respecter le secret des relations professionnelles\u00a0et l\u2019ind\u00e9pendance des \u00e9valuateurs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"une-valuation-360-de-l-entreprise-par-toutes-ses-parties-prenantes\">Une \u00e9valuation 360\u00b0 de l\u2019entreprise par toutes ses parties prenantes<\/h3>\n\n\n\n<p>Chaque client, fournisseur ou employ\u00e9 donne son avis en\u00a0r\u00e9pondant \u00e0 un questionnaire de satisfaction\u00a0adapt\u00e9 \u00e0 sa relation avec la soci\u00e9t\u00e9. Il en ressort une \u00e9valuation 360\u00b0 de l\u2019entreprise, qui donne une vision compl\u00e8te et in\u00e9dite des forces et faiblesses de l\u2019entreprise. L\u2019\u00e9valuation B-Reputation passe ainsi en revue :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les produits et services : qualit\u00e9, prix, d\u00e9lais, choix,\u00a0Innovation et R&amp;D, Service apr\u00e8s-vente (SAV),<\/li>\n\n\n\n<li>La performance des \u00e9quipes et des dirigeants,La qualit\u00e9 de la relation client,<\/li>\n\n\n\n<li>Le respect des fournisseurs : pression sur les conditions du contrat, respect des d\u00e9lais de paiement,<\/li>\n\n\n\n<li>La satisfaction des employ\u00e9s, qui est un param\u00e8tre important pour la stabilit\u00e9 d\u2019une entreprise,<\/li>\n\n\n\n<li>Les crit\u00e8res RSE (Responsabilit\u00e9 soci\u00e9tale de l\u2019entreprise) : \u00e9thique professionnelle, respect des engagements,\u00a0respect de l\u2019environnement et du d\u00e9veloppement durable, valorisation des fournisseurs locaux.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Avant de s\u2019engager\u00a0avec un client ou un fournisseur, on souhaite savoir \u00e0 qui on a affaire : Respectera-t-il ses engagements ? Puis-je avoir confiance en lui ? A-t-il [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[27],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-gestion-des-riques"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/06\/comment-evaluer-la-sante-entreprise.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment \u00e9valuer la sant\u00e9 d\u2019une entreprise ? - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/01\/31\/comment-evaluer-la-sante-dune-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment \u00e9valuer la sant\u00e9 d\u2019une entreprise ? - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  2 minutesAvant de s\u2019engager\u00a0avec un client ou un fournisseur, on souhaite savoir \u00e0 qui on a affaire : Respectera-t-il ses engagements ? 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Puis-je avoir confiance en lui ? A-t-il [&hellip;]","_links":{"self":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":1,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"predecessor-version":[{"id":349,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/347\/revisions\/349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/media\/348"}],"wp:attachment":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}