{"id":318,"date":"2022-03-12T15:40:00","date_gmt":"2022-03-12T14:40:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=318"},"modified":"2024-06-12T15:44:05","modified_gmt":"2024-06-12T13:44:05","slug":"comment-deposer-un-nom-de-marque","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/03\/12\/comment-deposer-un-nom-de-marque\/","title":{"rendered":"Comment d\u00e9poser un nom de marque ?"},"content":{"rendered":"Temps de lecture\u00a0: <\/span> 2<\/span> minutes<\/span><\/span>\n

D\u00e9poser une marque permet \u00e0 une entreprise de lier son activit\u00e9 \u00e0 un signe distinctif. Une marque s\u2019acquiert suite \u00e0 une proc\u00e9dure de d\u00e9p\u00f4t aupr\u00e8s de l\u2019INPI.<\/strong><\/p>\n\n\n\n

D\u00e9terminer la forme de la marque<\/h2>\n\n\n\n

Avant de\u00a0d\u00e9poser une marque<\/strong>, il importe de d\u00e9terminer quelle sera la marque. En effet, une marque peut prendre diverses formes (un mot, une lettre, un sigle, un dessin ou encore un son). Toutefois,\u00a0la marque doit conserver un caract\u00e8re distinctif<\/strong>. Encore, il faut noter que les signes contraires \u00e0 l\u2019ordre public ou aux bonnes m\u0153urs ne peuvent pas constituer des marques, ni m\u00eame que les signes destin\u00e9s \u00e0 tromper le public.<\/p>\n\n\n\n

D\u00e9terminer l\u2019\u00e9tendue de la protection de la marque<\/h2>\n\n\n\n

Le d\u00e9p\u00f4t d\u2019une marque se fait par rapport \u00e0 un certain nombre de produits ou de services. La protection obtenue par le d\u00e9p\u00f4t ne s\u2019appliquera que pour les produits et services d\u00e9sign\u00e9s lors du d\u00e9p\u00f4t de marque. Il n\u2019est pas possible d\u2019\u00e9tendre le champ de protection de la marque une fois le d\u00e9p\u00f4t effectu\u00e9.Le d\u00e9posant devra choisir les produits et services<\/strong> pour lesquels il compte obtenir la protection de la marque parmi des classes issues de la classification de Nice. Le choix des classes doit \u00eatre fait avec attention : en cas de d\u00e9faut d\u2019exploitation de la marque pour certaines classes, la d\u00e9ch\u00e9ance partielle de la marque sera possible.<\/p>\n\n\n\n

V\u00e9rifier la disponibilit\u00e9 de la marque<\/h2>\n\n\n\n

Avant de d\u00e9poser une marque<\/strong>, il convient de v\u00e9rifier sa disponibilit\u00e9. La disponibilit\u00e9 s\u2019appr\u00e9cie par rapport au champ de protection demand\u00e9. Une marque est disponible d\u00e8s lors qu\u2019elle ne reproduit ou n\u2019imite pas un signe prot\u00e9g\u00e9<\/strong> par un droit ant\u00e9rieur (droit d\u2019auteur, autre marque, nom de domaine) pour des produits ou services identiques, ou similaires, \u00e0 ceux pour lesquels la protection est demand\u00e9e.
La recherche de disponibilit\u00e9 peut se faire par le biais de la Base Marques de l\u2019INPI. En outre, il est possible de recourir aux services de l\u2019INPI<\/strong> ou d\u2019un conseil en propri\u00e9t\u00e9 intellectuelle pour proc\u00e9der aux recherches.<\/p>\n\n\n\n

Quizz : \u00e9valuez votre maturit\u00e9 digitale en 10 questions !<\/p>\n\n\n\n

D\u00e9poser une marque<\/h2>\n\n\n\n

D\u00e9poser une marque<\/strong>\u00a0se fait sur le site internet de l\u2019INPI par le biais d\u2019un formulaire.\u00a0L\u2019INPI enverra un accus\u00e9 de r\u00e9ception du d\u00e9p\u00f4t.<\/p>\n\n\n\n

Publication du d\u00e9p\u00f4t de marque<\/h2>\n\n\n\n

Dans un d\u00e9lai de 6 semaines suivant le d\u00e9p\u00f4t, l\u2019INPI proc\u00e9dera \u00e0 la publication<\/strong> de la demande de d\u00e9p\u00f4t de marque au Bulletin officiel de la propri\u00e9t\u00e9 industrielle (BOPI).<\/p>\n\n\n\n

Examen du d\u00e9p\u00f4t et oppositions<\/h2>\n\n\n\n

L\u2019INPI va examiner la demande de d\u00e9p\u00f4t de marque et formuler d\u2019\u00e9ventuelles objections. Cet examen dure au minimum 5 mois<\/strong>.
En outre, la publication ouvre un d\u00e9lai de 2 mois pendant lequel des oppositions pourront \u00eatre formul\u00e9es. En pratique, la proc\u00e9dure d\u2019opposition<\/strong> peut \u00eatre actionn\u00e9e par le propri\u00e9taire d\u2019une marque ant\u00e9rieure estimant que le d\u00e9p\u00f4t porte atteinte \u00e0 ses droits.
Il est possible de r\u00e9pondre aux \u00e9ventuelles objections. En outre, il est possible de formuler une demande divisionnaire, ce qui permet de scinder le d\u00e9p\u00f4t pour ne revendiquer qu\u2019une protection plus restreinte<\/strong>. Enfin, il reste possible de renoncer \u00e0 d\u00e9poser une marque.<\/p>\n\n\n\n

Publication de l\u2019enregistrement de la marque<\/h2>\n\n\n\n

Apr\u00e8s examen du d\u00e9p\u00f4t, il est proc\u00e9d\u00e9 \u00e0\u00a0l\u2019enregistrement de la marque<\/strong>. L\u2019enregistrement du d\u00e9p\u00f4t est publi\u00e9 au BOPI.<\/p>\n\n\n\n

Une fois le d\u00e9p\u00f4t publi\u00e9, l\u2019INPI envoie\u00a0un certificat<\/strong>\u00a0attestant que la marque est enregistr\u00e9<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Temps de lecture\u00a0: <\/span> 2<\/span> minutes<\/span><\/span>D\u00e9poser une marque permet \u00e0 une entreprise de lier son activit\u00e9 \u00e0 un signe distinctif. Une marque s\u2019acquiert suite \u00e0 une proc\u00e9dure de d\u00e9p\u00f4t aupr\u00e8s de l\u2019INPI. D\u00e9terminer […]<\/p>\n","protected":false},"author":4,"featured_media":319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[22],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-cadre-legal-reglementaire"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/06\/comment-deposer-un-nom-de-marque.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"\nComment d\u00e9poser un nom de marque ? - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/03\/12\/comment-deposer-un-nom-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment d\u00e9poser un nom de marque ? - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0: 2 minutesD\u00e9poser une marque permet \u00e0 une entreprise de lier son activit\u00e9 \u00e0 un signe distinctif. 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Une marque s\u2019acquiert suite \u00e0 une proc\u00e9dure de d\u00e9p\u00f4t aupr\u00e8s de l\u2019INPI. D\u00e9terminer […]","_links":{"self":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":1,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":321,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/318\/revisions\/321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/media\/319"}],"wp:attachment":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}