{"id":256,"date":"2021-01-02T14:20:00","date_gmt":"2021-01-02T13:20:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=256"},"modified":"2024-05-22T14:27:21","modified_gmt":"2024-05-22T12:27:21","slug":"proteger-votre-e-reputation-leffet-streisand","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/01\/02\/proteger-votre-e-reputation-leffet-streisand\/","title":{"rendered":"Prot\u00e9ger votre e-reputation : l\u2019effet Streisand"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>L\u2019e-reputation est un enjeu majeur pour les entreprises\u00a0et les individus, car vos choix en la mati\u00e8re d\u00e9terminent la fa\u00e7on dont vous \u00eates connus et consid\u00e9r\u00e9s sur Internet. Mais elle est surtout fragile : comme le dit Warren Buffett, c\u00e9l\u00e8bre homme d\u2019affaires am\u00e9ricain, \u00ab Il faut vingt ans pour construire une r\u00e9putation, et cinq minutes pour la d\u00e9truire \u00bb, ce qui est d\u2019autant plus vrai sur le web. Ainsi, en cas de conflit li\u00e9 \u00e0 l\u2019image, il est tentant d\u2019employer les grands moyens au risque de provoquer\u00a0un retentissement r\u00e9putationnel bien plus grave. On appelle cette crise l\u2019effet Streisand : quelle en est l\u2019origine ? Et comment s\u2019en pr\u00e9munir ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"la-naissance-de-l-effet-streisand\">La naissance de l\u2019effet Streisand<\/h2>\n\n\n\n<p>Cette expression fait r\u00e9f\u00e9rence \u00e0 un incident survenu en 2003 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La chanteuse Barbra Streisand a poursuivi un photographe en justice, \u00e0 cause d\u2019un clich\u00e9 publi\u00e9 en ligne sur lequel on pouvait apercevoir sa propri\u00e9t\u00e9 priv\u00e9e,<\/li>\n\n\n\n<li>Suite \u00e0 cette action judiciaire retentissante, la photographie \u2013 rest\u00e9e jusque-l\u00e0 plut\u00f4t confidentielle \u2013 a aussit\u00f4t \u00e9t\u00e9 consult\u00e9e par des milliers d\u2019internautes, 420 000 au moment des faits. Sa visibilit\u00e9, et son impact sur l\u2019e-reputation de Barbra Streisand, ont alors explos\u00e9s.<\/li>\n\n\n\n<li>L\u2019effet est alors double pour la chanteuse. D\u2019abord, la photographie ayant \u00e9t\u00e9 prise dans le cadre d\u2019une \u00e9tude scientifique sur l\u2019\u00e9rosion de la c\u00f4te californienne, elle n\u2019entrait pas dans le cadre des lois antipaparazzi en vigueur dans cet Etat : elle a donc perdu son proc\u00e8s,<\/li>\n\n\n\n<li>Ensuite, l\u2019image qu\u2019elle tentait de faire censurer a imm\u00e9diatement \u00e9t\u00e9 relay\u00e9e par tous les m\u00e9dias et par les internautes, provoquant l\u2019exact effet inverse de celui recherch\u00e9. \u00c0 tel point que presque 15 ans apr\u00e8s, la page Wikip\u00e9dia portant sur l\u2019effet Streisand a pour image d\u2019illustration\u2026 la photographie incrimin\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-se-prot-ger-de-l-effet-streisand-\">Comment se prot\u00e9ger de l\u2019effet Streisand ?<\/h2>\n\n\n\n<p>Cette mise en lumi\u00e8re particuli\u00e8rement n\u00e9gative s\u2019est reproduite plusieurs fois au court de l\u2019histoire m\u00e9diatique, mais l\u2019histoire de Barbra Streisand est rest\u00e9e embl\u00e9matique de ce ph\u00e9nom\u00e8ne. Au vu de l\u2019impact d\u00e9vastateur de cet effet sur la r\u00e9putation, cela signifie-t-il qu\u2019il n\u2019existe aucune solution pour\u00a0se d\u00e9fendre face \u00e0 du contenu probl\u00e9matique ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tout d\u2019abord il faut avoir d\u00e9termin\u00e9 en amont\u00a0une politique de gestion de crise clairement \u00e9tablie. Toute entreprise peut \u00eatre confront\u00e9e un jour \u00e0 un probl\u00e8me r\u00e9putationnel, il faut donc l\u2019anticiper pour se pr\u00e9munir d\u2019une quelconque aggravation en cas de communication non adapt\u00e9e ou d\u00e9cid\u00e9e dans la pr\u00e9cipitation,<\/li>\n\n\n\n<li>La premi\u00e8re solution est de faire profil bas : dans le cas de Barbara Streisand, l\u2019impact de cette photographie sur sa r\u00e9putation aurait certainement \u00e9t\u00e9 inexistant.\u00a0La m\u00e9moire d\u2019Internet\u00a0peut s\u2019av\u00e9rer tr\u00e8s volatile sans ce ph\u00e9nom\u00e8ne de surench\u00e8re,<\/li>\n\n\n\n<li>La seconde est de mettre en place une\u00a0strat\u00e9gie de d\u00e9r\u00e9f\u00e9rencement\u00a0: produire du contenu neuf permet \u00ab d\u2019enterrer \u00bb les donn\u00e9es probl\u00e9matiques, le nouveau prenant bien souvent la place de l\u2019ancien dans les r\u00e9sultats affich\u00e9s par les moteurs de recherche. D\u00e8s lors, le contenu devient pour ainsi dire invisible, ou en tout cas beaucoup plus confidentiel,<\/li>\n\n\n\n<li>En revanche, en cas de crise plus grave, passer les faits sous silence peut \u00e9galement \u00eatre d\u00e9vastateur pour la r\u00e9putation\u2026 tout est donc question d\u2019\u00e9chelle et de pertinence dans le choix de la conduite \u00e0 tenir !<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>L\u2019e-reputation est un enjeu majeur pour les entreprises\u00a0et les individus, car vos choix en la mati\u00e8re d\u00e9terminent la fa\u00e7on dont vous \u00eates connus et consid\u00e9r\u00e9s sur Internet. Mais [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[29,27,26],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-communication-digitale","tag-gestion-des-riques","tag-referencement-naturel"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/05\/proteger-votre-e-reputation-effet-streisand.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prot\u00e9ger votre e-reputation : l\u2019effet Streisand - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/01\/02\/proteger-votre-e-reputation-leffet-streisand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prot\u00e9ger votre e-reputation : l\u2019effet Streisand - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  2 minutesL\u2019e-reputation est un enjeu majeur pour les entreprises\u00a0et les individus, car vos choix en la mati\u00e8re d\u00e9terminent la fa\u00e7on dont vous \u00eates connus et consid\u00e9r\u00e9s sur Internet. 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Mais [&hellip;]","_links":{"self":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":1,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"predecessor-version":[{"id":259,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/posts\/256\/revisions\/259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/media\/257"}],"wp:attachment":[{"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}