{"id":246,"date":"2019-07-01T12:46:00","date_gmt":"2019-07-01T10:46:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=246"},"modified":"2024-05-22T12:49:18","modified_gmt":"2024-05-22T10:49:18","slug":"les-entreprises-et-leurs-sites-web","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2019\/07\/01\/les-entreprises-et-leurs-sites-web\/","title":{"rendered":"Les entreprises et leurs sites web"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>Contrairement \u00e0 un lieu physique, votre site internet restera ouvert 24\/24h : c\u2019est l\u2019opportunit\u00e9 d\u2019acqu\u00e9rir une nouvelle client\u00e8le. Votre site n\u2019est pas une d\u00e9pense mais un investissement durable, vous pourrez le faire \u00e9voluer selon vos besoins.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dans-quel-but-doit-on-cr-er-un-site-pour-son-entreprise-\">Dans quel but doit on cr\u00e9er un site pour son entreprise ?<\/h2>\n\n\n\n<p>Un site d\u2019entreprise doit tout d\u2019abord r\u00e9pondre \u00e0 un besoin, que ce soit pour apporter de nouveaux clients \u00e0 l\u2019entreprise ou pour informer sa client\u00e8le. Il ne faut pas oublier que le site est \u00e9galement la vitrine de l\u2019entreprise, il est ouvert 7 jours sur 7 et 24\/24h. Un site doit avoir un impact mesurable pour l\u2019entreprise, on peut le comparer \u00e0 un commercial en termes d\u2019investissement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"p-rim-tre-de-notre-tude\">P\u00e9rim\u00e8tre de notre \u00e9tude<\/h2>\n\n\n\n<p>L\u2019\u00e9tude a \u00e9t\u00e9 men\u00e9e sur les sites web de 500 000 entreprises en fonctionnement au 1er juin 2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-temps-pass-sur-les-pages-entreprises-\">Le temps pass\u00e9 sur les pages entreprises ?<\/h2>\n\n\n\n<p>Le temps pass\u00e9 sur les pages des entreprises est relativement bas, c\u2019est pour cela qu\u2019il est important de bien structurer son site et de\u00a0proposer une exp\u00e9rience utilisateur la plus fluide possible, si le client se sent perdu ou qu\u2019il n\u2019arrive pas \u00e0 obtenir l\u2019information qu\u2019il recherche il quittera le site.<\/p>\n\n\n\n<p><embed src=\"https:\/\/images.b-reputation.com\/averageTime.svg\" type=\"image\/svg+xml\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"l-importance-des-backlinks\">L\u2019importance des backlinks<\/h2>\n\n\n\n<p>Un backlink est un lien pointant vers votre site sur un domaine qui ne vous appartient pas. Il sert principalement \u00e0 transmettre de la popularit\u00e9 sur le site point\u00e9 par le backlink. Il est tr\u00e8s important d\u2019en avoir si vous voulez\u00a0augmenter la qualit\u00e9 du r\u00e9f\u00e9rencement de votre site.<\/p>\n\n\n\n<p><embed src=\"https:\/\/images.b-reputation.com\/backlinks.svg\" type=\"image\/svg+xml\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combien-y-a-t-il-de-visiteurs-sur-les-sites-des-entreprises-\">Combien y a t-il de visiteurs sur les sites des entreprises ?<\/h2>\n\n\n\n<p>Ci-dessous un graphique repr\u00e9sentant le nombre de visiteur unique par mois. Plus de la moiti\u00e9 des sites font plus de 20 000 visites par mois, ce qui montre\u00a0l\u2019int\u00e9r\u00eat d\u2019avoir une pr\u00e9sence num\u00e9rique pour les entreprises. En France sur un site e-commerce le taux de conversion est en moyenne de 3%, donc si vous avez 20 000 visiteurs, vous aurez en moyenne 600 ventes uniquement gr\u00e2ce au site, sans parler des clients physiques que cela peut vous apporter.<\/p>\n\n\n\n<p><embed src=\"https:\/\/images.b-reputation.com\/trafficOfWebsite.svg\" type=\"image\/svg+xml\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"les-technologies-utilis-es-pour-la-r-alisation-des-sites-web\">Les technologies utilis\u00e9es pour la r\u00e9alisation des sites web<\/h2>\n\n\n\n<p>Voil\u00e0 les chiffres des langages de programmation web utilis\u00e9s pour la confection des sites des entreprises. \u00c0 savoir que pour la lisibilit\u00e9 de ce graphique le&nbsp;<strong>langage PHP<\/strong>&nbsp;a \u00e9t\u00e9 retir\u00e9, celui-ci \u00e9tant utilis\u00e9 par&nbsp;<strong>86.71%<\/strong>&nbsp;des entreprises.<\/p>\n\n\n\n<p><embed src=\"https:\/\/images.b-reputation.com\/tech.svg\" type=\"image\/svg+xml\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quels-sont-les-cms-utilis-s-par-les-entreprises-\">Quels sont les CMS utilis\u00e9s par les entreprises ?<\/h2>\n\n\n\n<p>Un CMS est l\u2019acronyme de \u00ab&nbsp;Content Management System&nbsp;\u00bb. Pour \u00eatre plus pr\u00e9cis, un CMS sert \u00e0 s\u00e9parer la mise en forme et la cr\u00e9ation du contenu sur le site. Mais surtout un CMS permet de rajouter du contenu, comme par exemple un article sur un blog via une interface sans devoir toucher \u00e0 une ligne de code. Cet outil est particuli\u00e8rement pratique quand l\u2019entreprise ne dispose pas de d\u00e9veloppeur. Le tableau ci-dessous pr\u00e9sente la liste des 10 CMS les plus utilis\u00e9s en France.<\/p>\n\n\n\n<p><embed src=\"https:\/\/images.b-reputation.com\/usageOfCms.svg\" type=\"image\/svg+xml\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Internet est devenu incontournable en mati\u00e8re de recherche, la plupart des entreprises ont pris le pas de se digitaliser via un site web. Il est important de comprendre que la majorit\u00e9 du temps, le premier contact entre le client et l\u2019entreprise se fait sur la toile. De nos jours il est compliqu\u00e9 de ne pas utiliser les nouveaux modes de communication. Si vous voulez en savoir plus n\u2019h\u00e9sitez pas \u00e0 vous\u00a0<a href=\"https:\/\/b-reputation.com\/fr\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">inscrire gratuitement<\/a>\u00a0ou \u00e0\u00a0demander une demo\u00a0pour conna\u00eetre notre\u00a0offre de veille strat\u00e9gique.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Contrairement \u00e0 un lieu physique, votre site internet restera ouvert 24\/24h : c\u2019est l\u2019opportunit\u00e9 d\u2019acqu\u00e9rir une nouvelle client\u00e8le. Votre site n\u2019est pas une d\u00e9pense mais un investissement durable, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[29,28],"class_list":["post-246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-communication-digitale","tag-entreprendre-en-ligne"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/05\/les-entreprises-et-leurs-sites-web.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les entreprises et leurs sites web - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2019\/07\/01\/les-entreprises-et-leurs-sites-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les entreprises et leurs sites web - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  2 minutesContrairement \u00e0 un lieu physique, votre site internet restera ouvert 24\/24h : c\u2019est l\u2019opportunit\u00e9 d\u2019acqu\u00e9rir une nouvelle client\u00e8le. 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