{"id":240,"date":"2022-03-05T12:07:00","date_gmt":"2022-03-05T11:07:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=240"},"modified":"2024-06-05T11:59:09","modified_gmt":"2024-06-05T09:59:09","slug":"tpe-pme-comment-bien-gerer-sa-reputation-sur-internet","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/03\/05\/tpe-pme-comment-bien-gerer-sa-reputation-sur-internet\/","title":{"rendered":"TPE-PME : comment bien g\u00e9rer sa r\u00e9putation sur internet ?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>Pour une entreprise, g\u00e9rer sa r\u00e9putation sur internet est devenu indispensable, car de plus en plus de clients se renseignent sur internet avant d\u2019acheter, et les avis qu\u2019ils y trouvent influencent grandement leurs achats. Quelles sont les bonnes pratiques \u00e0 mettre en oeuvre pour bien g\u00e9rer sa e-r\u00e9putation ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"effectuez-un-premier-bilan\">Effectuez un premier bilan<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le premier bon r\u00e9flexe \u00e0 avoir : tapez le nom de votre entreprise dans la barre de recherche Google. Google trustant 95% des recherches sur internet, c\u2019est lui qui sera le premier reflet de votre image,<\/li>\n\n\n\n<li>Pour un audit beaucoup plus costaud, vous pouvez effectuer des diagnostic de votre e-r\u00e9putation propos\u00e9s sur internet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"soignez-vos-pages-sociales\">Soignez vos pages sociales<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soyez coh\u00e9rent entre\u00a0vos diff\u00e9rents profils sur les r\u00e9seaux sociaux\u00a0: m\u00eame logo, m\u00eame description\u2026<\/li>\n\n\n\n<li>D\u2019une mani\u00e8re g\u00e9n\u00e9rale, ne soyez pas n\u00e9gatifs quand vous vous exprimez ou partagez un contenu. Ne parlez pas des probl\u00e8mes (sauf pour y apporter une solution imm\u00e9diate), ne critiquez pas vos concurrents\u2026 sur le web il faut toujours positiver !<\/li>\n\n\n\n<li>N\u2019ouvrez pas des comptes que vous ne pouvez pas g\u00e9rer. Par exemple si vous \u00eatre pr\u00e9sents dans plusieurs pays, n\u2019ouvrez des comptes par langue \/ pays, que si vous pouvez r\u00e9pondre aux demandes rapidement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"structurez-vous-en-interne\">Structurez-vous en interne<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nommez une personne qui va centraliser la gestion de votre e-r\u00e9putation : r\u00e9ponses aux demandes et intervention sur les forums, publication de contenus\u2026,<\/li>\n\n\n\n<li>Pr\u00e9parez vous \u00e0 un sc\u00e9nario de crise en cas de bad buzz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"soyez-pro-actifs-\">Soyez pro-actifs !<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prenez les devants et demandez \u00e0 vos meilleurs clients de d\u00e9poser des t\u00e9moignages sur les sites d\u2019avis,Incitez vos salari\u00e9s \u00e0 intervenir sur les r\u00e9seaux sociaux : proposez par exemple une s\u00e9lection de Tweets \/ partages Facebook toutes les semaines \u00e0 vos salari\u00e9s afin qu\u2019ils puissent les partager,<\/li>\n\n\n\n<li>Mettez en place une charte d\u2019utilisation sur les r\u00e9seaux sociaux, en faisant en sorte qu\u2019elle soit le plus \u201clight\u201d possible afin de ne pas limiter les initiatives personnelles.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"un-espace-d-di-pour-vos-clients\">Un espace d\u00e9di\u00e9 pour vos clients<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donnez \u00e0 vos clients et prospects un espace o\u00f9 ils peuvent s\u2019exprimer\u2026 et que vous g\u00e9rez ! Si vous ne laissez pas vos prospects s\u2019exprimer\u00a0sur votre page Facebook, un forum, un compte Twitter\u2026 Ils vont aller se plaindre sur d\u2019autres pages Facebook, des blogs, leurs comptes Twitter\u2026<\/li>\n\n\n\n<li>Laissez \u00e0 vos techniciens SAV &amp; Community Managers une marge de man\u0153uvre pour n\u00e9gocier avec les personnes qui se plaignent : mieux vaut parfois d\u00e9penser quelques euros avec un bon de r\u00e9duction, que laisser un client m\u00e9content d\u00e9verser son ressentiment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"derni-re-tape-la-veille\">Derni\u00e8re \u00e9tape : la veille<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une fois votre strat\u00e9gie de communication (notamment sur les r\u00e9seaux sociaux) \u00e9tablie, il vous faut mettre en place un\u00a0syst\u00e8me de surveillance de votre e-reputation\u00a0afin de savoir ce qui se dit de vous en temps r\u00e9el,<\/li>\n\n\n\n<li>Vous pouvez utiliser l\u2019un des tr\u00e8s nombreux produits de surveillance d\u2019e-r\u00e9putation que vous trouverez sur la toile. Il en existe des gratuits parmi lesquels le plus connu d\u2019entre eux et l\u2019un des plus efficaces en mati\u00e8re de veille r\u00e9putationnelle : Google Alerts !<\/li>\n\n\n\n<li>Les outils, c\u2019est bien, la surveillance humaine, c\u2019est pas mal non plus ! Ne vous limitez pas aux outils de veille, impliquez-vous de fa\u00e7on plus \u00e9troite en faisant vous-m\u00eames la d\u00e9marche de \u201cfouiller\u201d le web \u00e0 la recherche de ce que l\u2019on dit de vous (et par qui).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Pour une entreprise, g\u00e9rer sa r\u00e9putation sur internet est devenu indispensable, car de plus en plus de clients se renseignent sur internet avant d\u2019acheter, et les avis qu\u2019ils [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[29,28],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-communication-digitale","tag-entreprendre-en-ligne"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/05\/tpe-pme-comment-bien-gerer-sa-reputation-sur-internet.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TPE-PME : comment bien g\u00e9rer sa r\u00e9putation sur internet ? - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/03\/05\/tpe-pme-comment-bien-gerer-sa-reputation-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TPE-PME : comment bien g\u00e9rer sa r\u00e9putation sur internet ? - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  2 minutesPour une entreprise, g\u00e9rer sa r\u00e9putation sur internet est devenu indispensable, car de plus en plus de clients se renseignent sur internet avant d\u2019acheter, et les avis qu\u2019ils [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/03\/05\/tpe-pme-comment-bien-gerer-sa-reputation-sur-internet\/\" \/>\n<meta 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