{"id":221,"date":"2021-03-26T14:34:00","date_gmt":"2021-03-26T13:34:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=221"},"modified":"2024-05-21T14:34:55","modified_gmt":"2024-05-21T12:34:55","slug":"e-reputation-des-entreprises-les-5-erreurs-les-plus-courantes","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/03\/26\/e-reputation-des-entreprises-les-5-erreurs-les-plus-courantes\/","title":{"rendered":"E-reputation des entreprises : les 5 erreurs les plus courantes"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>Les entreprises peuvent-elles g\u00e9rer elles-m\u00eames leur r\u00e9putation sur internet ou doivent-elles n\u00e9cessairement faire appel \u00e0 un prestataire ext\u00e9rieur ? Ce sont les r\u00e9ponses \u00e0 d\u2019autres questions qui permettront d\u2019apporter des premiers \u00e9l\u00e9ments de r\u00e9flexion : quelles sont les ambitions de l\u2019entreprise en mati\u00e8re de visibilit\u00e9 internet ? Quel est son niveau d\u2019exposition ? Sa taille, son secteur d\u2019activit\u00e9\u2026 ? Si vous engagez votre entreprise sur une voie strictement \u201cinterne\u201d, voici quelques principes de base que tout professionnel de l\u2019e-reputation vous demandera de suivre. Ou les erreurs les plus courantes \u00e0 \u00e9viter.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-commenter-tort-et-travers\">1. Commenter \u00e0 tort et \u00e0 travers<\/h2>\n\n\n\n<p>Il en va des entreprises comme des particuliers, mais c\u2019est sans doute encore plus vrai pour les entreprises : ne commentez pas TOUT ce qui passe dans votre fil d\u2019actualit\u00e9s, que vous soyez sur LinkedIn, Facebook ou tout autre r\u00e9seau social.<br>Certes, vous avez peut-\u00eatre un avis sur le prochain projet de loi sur le temps de travail en France, sur les raisons profondes du ch\u00f4mage en Europe ou sur la composition de l\u2019\u00e9quipe de France de football. Soyez tr\u00e8s prudent, ne commentez que ce que vous pouvez raisonnablement assumer en pensant \u201clong terme\u201d : autant que les hommes,\u00a0internet n\u2019oublie rien, l\u2019un de vos tweets, par exemple, pourrait ressurgir 2 ans apr\u00e8s sa publication et vous prendre \u00e0 d\u00e9faut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-ne-faire-aucun-effort-orthographique-et-ou-grammatical\">2. Ne faire aucun effort orthographique et\/ou grammatical<\/h2>\n\n\n\n<p>Internet n\u2019est pas l\u2019amphith\u00e9\u00e2tre de l\u2019Acad\u00e9mie fran\u00e7aise. Mais quand m\u00eame\u2026 Quand une entreprise prend la parole, celle-ci doit \u00eatre propre, avec une orthographe impeccable ! C\u2019est une r\u00e8gle universelle : on voit bien plus facilement les fautes d\u2019orthographe des autres que les siennes. Personne ne vous ratera ! A moins de vouloir passer pour l\u2019entreprise analphab\u00e8te du web, n\u2019oubliez pas de vous relire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-atteindre-le-point-godwin\">3. Atteindre le point Godwin<\/h2>\n\n\n\n<p>La \u201cloi\u201d de Godwin dit ceci : \u201cPlus une discussion en ligne dure longtemps, plus la probabilit\u00e9 d\u2019y trouver une comparaison impliquant les nazis ou Adolf Hitler s\u2019approche de 1.\u201d Cette \u201cloi\u201d va de paire avec l\u2019une des erreurs les plus courantes en mati\u00e8re d\u2019e-reputation : s\u2019engager dans une longue et p\u00e9rilleuse discussion avec un client insatisfait par exemple, ou une personne malveillante qui souhaite juste en d\u00e9coudre. Dans une conversation sur internet, soyez bref, pr\u00e9cis, factuel. Et ne cherchez pas \u00e0 avoir le dernier mot \u00e0 tout prix. En d\u2019autres termes, n\u2019atteignez jamais le point Godwin : il serait quand m\u00eame dommage que \u201cnazi\u201d et le nom de votre entreprise soit associ\u00e9s dans les moteurs de recherche, non ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-spammer-m-me-sans-le-vouloir-\">4. Spammer (m\u00eame sans le vouloir)<\/h2>\n\n\n\n<p>C\u2019est un r\u00e9flexe plut\u00f4t naturel, en particulier sur les r\u00e9seaux sociaux. Le champ des possibles est tel que tr\u00e8s souvent, les entreprises en font trop. C\u2019est-\u00e0-dire ? Prenons l\u2019exemple d\u2019une entreprise qui a \u201cobtenu\u201d un article dans une revue prestigieuse. Souhaitant le faire savoir \u201cau monde entier\u201d, elle aura tendance \u00e0 partager le lien vers l\u2019article sur tous les murs\/comptes\/pages possibles, sans tenir compte des r\u00e8gles \u00e9l\u00e9mentaires de spamming. Si les propri\u00e9taires des murs\/comptes\/pages ne le font pas d\u2019eux-m\u00eames,\u00a0comptez sur Facebook, Twitter et les autres pour suspendre (plus ou moins longtemps) votre propre page entreprise !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-r-agir-trop-lentement\">5. R\u00e9agir trop lentement<\/h2>\n\n\n\n<p>Par d\u00e9finition, sur internet, il faut \u00eatre attentif et r\u00e9actif. Surveillez vos pages sociales, votre site internet s\u2019il est ouvert aux commentaires et tout autre espace public o\u00f9 vous pourriez faire l\u2019objet d\u2019un avis\/commentaire n\u00e9gatif. S\u2019il s\u2019agit\u00a0d\u2019un client m\u00e9content, apportez-lui une solution. S\u2019il s\u2019agit d\u2019un acte de malveillance, r\u00e9agissez vite avant que le contenu soit dupliqu\u00e9 et difficile \u00e0 \u00e9radiquer.<\/p>\n\n\n\n<p>la\u00a0solution d\u2019avis B-reputation vous permet de mieux ma\u00eetriser les avis sur votre entreprise, d\u00e9pos\u00e9s en ligne par des internautes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recevez une notification lors d\u2019un nouvel avis sur votre entreprise;<\/li>\n\n\n\n<li>collectez les avis de vos nouveaux clients;<\/li>\n\n\n\n<li>Analysez les feedbacks gr\u00e2ce \u00e0 un formulaire personnalis\u00e9 et des statistiques compl\u00e8tes;<\/li>\n\n\n\n<li>r\u00e9pondez en quelques clics aux t\u00e9moignages d\u00e9pos\u00e9s.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Les entreprises peuvent-elles g\u00e9rer elles-m\u00eames leur r\u00e9putation sur internet ou doivent-elles n\u00e9cessairement faire appel \u00e0 un prestataire ext\u00e9rieur ? Ce sont les r\u00e9ponses \u00e0 d\u2019autres questions qui permettront [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[29],"class_list":["post-221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-communication-digitale"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/05\/e-reputation-des-entreprises-erreurs-courantes.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-reputation des entreprises : les 5 erreurs les plus courantes - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/03\/26\/e-reputation-des-entreprises-les-5-erreurs-les-plus-courantes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-reputation des entreprises : les 5 erreurs les plus courantes - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  3 minutesLes entreprises peuvent-elles g\u00e9rer elles-m\u00eames leur r\u00e9putation sur internet ou doivent-elles n\u00e9cessairement faire appel \u00e0 un prestataire ext\u00e9rieur ? 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