{"id":213,"date":"2021-06-09T12:49:00","date_gmt":"2021-06-09T10:49:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=213"},"modified":"2024-05-21T12:54:01","modified_gmt":"2024-05-21T10:54:01","slug":"top-3-des-meilleurs-outils-de-prospection-digitale","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/06\/09\/top-3-des-meilleurs-outils-de-prospection-digitale\/","title":{"rendered":"Top 3 des meilleurs outils de prospection digitale"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>\u00c0 l\u2019\u00e8re du digital, trouver des&nbsp;<strong>outils d\u2019aide \u00e0 la prospection en BtoB<\/strong>&nbsp;est un enjeu majeur pour tout responsable commercial. En effet, sans outils de prospection adapt\u00e9s, il sera difficile pour une entreprise d\u2019acqu\u00e9rir de nouveaux clients.<\/p>\n\n\n\n<p>Aujourd\u2019hui, identifier des clients potentiels s\u2019effectue en amont gr\u00e2ce \u00e0 des outils en ligne. Pour autant, il est important d\u2019avoir une bonne pr\u00e9sence sur internet\u00a0pour que vos prospects puissent identifier vos produits ou services comme r\u00e9f\u00e9rents sur le march\u00e9. Avant m\u00eame d\u2019appeler vos prospects, v\u00e9rifiez votre image de marque.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pages.b-reputation.com\/images\/outils-prospection-1.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>D\u2019o\u00f9 la n\u00e9cessit\u00e9 de trouver absolument des outils de \u201c<strong>sales enablement<\/strong>\u201d. En d\u2019autres termes, pour&nbsp;<strong>faciliter la mission de prospection de ses commerciaux<\/strong>, il est n\u00e9cessaire d\u2019utiliser des outils adapt\u00e9s.<\/p>\n\n\n\n<p>Parmi les solutions de prospections disponibles, nous avons s\u00e9lectionn\u00e9 3 outils de prospection digitale indispensables pour une prospection en BtoB.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b-reputation-l-outil-digital-par-excellence\">B-Reputation : l\u2019outil digital par excellence<\/h2>\n\n\n\n<p>Libre d\u2019acc\u00e8s et simple d\u2019utilisation, B-Reputation est un\u00a0<strong>outil digital adapt\u00e9 \u00e0 des entreprises de toutes tailles<\/strong>. La plateforme accompagne les professionnels au quotidien en leur proposant une\u00a0<strong>information \u00e0 360\u00b0 sur 11 millions d\u2019entreprises<\/strong>. Vous pourrez ainsi\u00a0<strong>consulter l\u2019information, comparer, segmenter ou encore surveiller les soci\u00e9t\u00e9s qui vous int\u00e9ressent<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"les-avantages-de-l-offre-payante\">Les avantages de l\u2019offre payante<\/h3>\n\n\n\n<p>B-Reputation est, avant tout, l\u2019<strong>annuaire de r\u00e9f\u00e9rence des 12 millions d\u2019entreprises fran\u00e7aises<\/strong>. Il agr\u00e8ge\u00a0<strong>des donn\u00e9es l\u00e9gales, d\u2019e-reputation, contentieux, scoring financiers\u2026<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"l-offre-enrichissement-et-prospection-un-excellent-g-n-rateur-de-leads\">L\u2019offre \u00ab&nbsp;Enrichissement et prospection&nbsp;\u00bb : un excellent g\u00e9n\u00e9rateur de leads<\/h3>\n\n\n\n<p>En plus d\u2019un acc\u00e8s \u00e0 tous les renseignements d\u2019entreprises sur notre plateforme de veille, cette solution vous permet\u00a0<strong>d\u2019acqu\u00e9rir des fichiers de prospection sur-mesure<\/strong>\u00a0mais aussi d\u2019<strong>enrichir vos bases de donn\u00e9es<\/strong>. R\u00e9unissant des donn\u00e9es tr\u00e8s riches sur les entreprises et professionnels en France, B-Reputation vous livre vos contacts coeur de cible. Ces donn\u00e9es sont tr\u00e8s utiles pour la prospection d\u2019une \u00e9quipe commerciale, qui gagnera du temps dans l\u2019identification et la prise de contacts de ses prospects.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pages.b-reputation.com\/images\/outils-prospection-2.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin-le-r-seau-qui-r-unit-106-millions-d-utilisateurs-actifs-par-mois\">Linkedin : le r\u00e9seau qui r\u00e9unit 106 millions d\u2019utilisateurs actifs par mois<\/h2>\n\n\n\n<p>Il est inenvisageable de faire de la prospection digitale sans utiliser&nbsp;<strong>le premier r\u00e9seau social qui regroupe 106 millions d\u2019utilisateurs par mois dont 3,7 millions en France. A titre d\u2019information, Linkedin compte actuellement environ 560 millions d\u2019utilisateurs dans le monde<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pages.b-reputation.com\/images\/outils-prospection-4.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Il est vrai que Linkedin n\u2019est pas un \u00ab\u00a0outil de prospection\u00a0\u00bb mais plut\u00f4t un r\u00e9seau social. Cette plateforme vous permet\u00a0<strong>d\u2019\u00e9changer entre professionnels<\/strong>. Linkedin est \u00e9galement un tr\u00e8s bon r\u00e9seau qui vous permettra de\u00a0faire du \u00ab\u00a0<strong>social selling<\/strong>\u00a0\u00bb (vente sur les r\u00e9seaux sociaux).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"comment-exploiter-linkedin-dans-le-cadre-d-une-prospection-en-btob-\">Comment exploiter Linkedin dans le cadre d\u2019une prospection en BtoB ?<\/h3>\n\n\n\n<p>Tous les jours, vos commerciaux devraient utiliser Linkedin pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>identifier les entreprises cibles<\/strong>&nbsp;via la fonction de recherche ou parmi les abonn\u00e9s de votre page entreprise;<\/li>\n\n\n\n<li><strong>publier r\u00e9guli\u00e8rement des contenus pertinents pour vos prospects<\/strong>\u00a0(articles, vid\u00e9os, visuels, etc.) pour marquer votre pr\u00e9sence et mettre en lumi\u00e8re l\u2019expertise de votre entreprise;<\/li>\n\n\n\n<li>interagir avec les autres publications en rapport avec votre secteur d\u2019activit\u00e9 (mention j\u2019aime, commentaire ou partage) afin de&nbsp;<strong>mettre en avant votre r\u00f4le de conseiller<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Linkedin repr\u00e9sente d\u00e9j\u00e0 un&nbsp;<strong>\u201cfichier\u201d de contacts qualifi\u00e9 et \u00e0 jour<\/strong>. Cela en fait un tr\u00e8s bon outil d\u2019aide \u00e0 la prospection en BtoB.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"opter-pour-la-version-gratuite-ou-payante-\">Opter pour la version gratuite ou payante ?<\/h3>\n\n\n\n<p>Ce choix d\u00e9pendra de votre utilisation de Linkedin. La version gratuite limite, en effet, l\u2019utilisation de sa fonction recherche au-del\u00e0 d\u2019un certain seuil. Mais il faut avouer qu\u2019il permet d\u00e9j\u00e0 de&nbsp;<strong>prospecter aupr\u00e8s de vos abonn\u00e9s et personnes ayant interagi avec vos publications<\/strong>.<\/p>\n\n\n\n<p>Quant \u00e0 la version payante intitul\u00e9e \u00ab\u00a0<strong>Sales Navigator<\/strong>\u00ab\u00a0, il s\u2019agit d\u2019un\u00a0<strong>outil de ciblage puissant<\/strong>\u00a0vous permettant d\u2019effectuer des recherches plus avanc\u00e9es et sans limitation. Des\u00a0<strong>suggestions de comptes et la possibilit\u00e9 de contacter des d\u00e9cideurs<\/strong>\u00a0par \u2018Inmails\u00a0\u00bb sont les principaux avantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-crm-ou-customer-relationship-management\">Le CRM ou Customer Relationship Management<\/h2>\n\n\n\n<p>Ce type d\u2019outil englobe toutes les d\u00e9marches vous permettant de&nbsp;<strong>g\u00e9rer de mani\u00e8re efficace vos clients et contacts<\/strong>. Aujourd\u2019hui, les professionnels utilisent d\u2019innombrables canaux pour se renseigner et communiquer : r\u00e9seaux sociaux, sites internet, applicatiosn, magasin, \u00e9v\u00e9nements, r\u00e9unions, etc. Ainsi, ces outils de gestion de votre client\u00e8le vous offrent non seulement&nbsp;<strong>une assistance dans votre gestion commerciale<\/strong>&nbsp;mais aussi et surtout&nbsp;<strong>un suivi tr\u00e8s pointu de vos prospects<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Vous savez maintenant quels outils de prospection il vous faut pour atteindre vos objectifs. Notez aussi que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ces outils doivent permettre \u00e0 vos commerciaux de booster leur performance et faciliter ainsi leur\u00a0mission de prospection en BtoB. Il ne garantissent donc pas le succ\u00e8s de cette op\u00e9ration;<\/li>\n\n\n\n<li>la r\u00e9ussite de votre prospection digitale devrait d\u00e9couler de votre talent de conseiller (et non de vendeur), du choix de vos m\u00e9thodes et outils;<\/li>\n\n\n\n<li>la g\u00e9n\u00e9ration de lead qualifi\u00e9s s\u2019effectue plus facilement si votre site web relaie des contenus de qualit\u00e9.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00c0 l\u2019\u00e8re du digital, trouver des&nbsp;outils d\u2019aide \u00e0 la prospection en BtoB&nbsp;est un enjeu majeur pour tout responsable commercial. En effet, sans outils de prospection adapt\u00e9s, il sera [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[35],"tags":[30,28],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-entreprises","tag-annuaire-entreprise","tag-entreprendre-en-ligne"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/05\/top-3-meilleurs-outils-de-prospection-digitale.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 des meilleurs outils de prospection digitale - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2021\/06\/09\/top-3-des-meilleurs-outils-de-prospection-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 des meilleurs outils de prospection digitale - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  4 minutes\u00c0 l\u2019\u00e8re du digital, trouver des&nbsp;outils d\u2019aide \u00e0 la prospection en BtoB&nbsp;est un enjeu majeur pour tout responsable commercial. 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