{"id":180,"date":"2022-05-18T15:15:00","date_gmt":"2022-05-18T13:15:00","guid":{"rendered":"http:\/\/breputatzt.cluster026.hosting.ovh.net\/blog\/?p=180"},"modified":"2024-06-05T11:58:42","modified_gmt":"2024-06-05T09:58:42","slug":"quest-ce-que-le-marketing-de-reseau","status":"publish","type":"post","link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/05\/18\/quest-ce-que-le-marketing-de-reseau\/","title":{"rendered":"Qu\u2019est-ce que le marketing de r\u00e9seau?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>\u00ab\u00a0La meilleure des publicit\u00e9s\u00a0est un client satisfait\u00a0\u00bb. Cette phrase vous laisse quelque peu perplexe et vous aimeriez comprendre ce que Bill Gates voulait dire exactement \u00e0 travers cette d\u00e9claration qui peut para\u00eetre \u00e9nigmatique ? N\u2019attendez plus, familiarisez-vous avec le concept de \u00ab marketing de r\u00e9seau \u00bb pour acqu\u00e9rir tous les \u00e9claircissements n\u00e9cessaires, et stimuler \u00e0 coup s\u00fbr vos ventes sans pour autant faire exploser votre budget publicit\u00e9.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quels-sont-les-m-canismes-l-uvre-travers-le-marketing-de-r-seau-\">Quels sont les m\u00e9canismes \u00e0 l\u2019\u0153uvre \u00e0 travers le marketing de r\u00e9seau ?<\/h2>\n\n\n\n<p>Que vous en ayez conscience ou non, le marketing de r\u00e9seau est omnipr\u00e9sent dans votre vie quotidienne. En effet, on entend \u00e0 longueur de journ\u00e9e des petites phrases du type \u00ab j\u2019ai ador\u00e9 tel restaurant, tu devrais vraiment y aller \u00bb, ou \u00ab ce produit a simplifi\u00e9 ma vie, qu\u2019est-ce que tu attends pour l\u2019essayer \u00bb, ou encore \u00ab je te recommande fortement de faire appel \u00e0 cette entreprise, tu ne seras pas d\u00e9\u00e7u ! \u00bb.\u00a0Autant d\u2019avis positifs\u00a0qui apportent une grande\u00a0valeur ajout\u00e9e \u00e0 l\u2019entreprise recommand\u00e9e.\u00a0En effet, gr\u00e2ce \u00e0 la confiance que vous accordez \u00e0 votre r\u00e9seau (englobant aussi bien la famille, que les amis, les coll\u00e8gues de travail, ou m\u00eame les simples connaissances), vous attribuerez une grande l\u00e9gitimit\u00e9 \u00e0 ces recommandations et serez ainsi tr\u00e8s incit\u00e9 \u00e0 essayer personnellement les produits et\u00a0services que l\u2019on vous a conseill\u00e9s.<br>En reposant en grande partie sur le m\u00e9canisme bien connu du \u00ab bouche \u00e0 oreille \u00bb, le marketing de r\u00e9seau est donc \u00e0 l\u2019origine d\u2019une r\u00e9action en cha\u00eene vertueuse pour l\u2019entreprise : les distributeurs (individus charg\u00e9s de faire conna\u00eetre une entreprise en relayant des informations qui la concernent dans l\u2019ensemble de leur r\u00e9seau) t\u00e9moignent de leur exp\u00e9rience personnelle aupr\u00e8s de leur entourage, puis les nouvelles\u00a0personnes conquises par la marque\u00a0feront \u00e0 leur tour la promotion de l\u2019entreprise aupr\u00e8s de leur propre r\u00e9seau, et ainsi de suite. En faisant appel \u00e0 des agences sp\u00e9cialis\u00e9es dans le marketing de r\u00e9seau vous augmentez consid\u00e9rablement la\u00a0visibilit\u00e9 de votre entreprise. Le marketing de r\u00e9seau d\u00e9bouche donc sur le concept de \u00ab marketing viral \u00bb : les avis positifs se propagent de cercles relationnels en cercles relationnels, dopant ainsi rapidement les ventes de l\u2019entreprise.Quizz\u00a0: \u00e9valuez votre\u00a0maturit\u00e9\u00a0digitale en\u00a010\u00a0questions\u00a0!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-les-distributeurs-se-transforment-ils-en-ambassadeurs-de-votre-entreprise-aupr-s-de-leur-entourage-\">Comment les distributeurs se transforment-ils en ambassadeurs de votre entreprise aupr\u00e8s de leur entourage ?<\/h2>\n\n\n\n<p>Afin de d\u00e9velopper la\u00a0r\u00e9putation de votre entreprise,\u00a0les distributeurs vanteront ses qualit\u00e9s au sein de leur r\u00e9seau. Ces \u00ab ambassadeurs \u00bb sont fortement incit\u00e9s \u00e0 faire rayonner au mieux vos produits autour d\u2019eux puisque leur r\u00e9mun\u00e9ration d\u00e9pend directement des ventes effectu\u00e9es \u00e0 partir de leur r\u00e9seau. De plus, \u00e9tant donn\u00e9 que le marketing de r\u00e9seau repose essentiellement sur l\u2019enthousiasme qu\u2019\u00e9prouve un individu pour une entreprise, l\u2019impact des recommandations ne sera b\u00e9n\u00e9fique pour l\u2019entreprise que si l\u2019on sent que le distributeur parle avec sinc\u00e9rit\u00e9 et naturel. Ainsi, en prenant en compte les ressentis des clients \u00e0 l\u2019\u00e9gard d\u2019un produit, le marketing de r\u00e9seau vous permettra de donner une valeur commerciale \u00e0 tout capital relationnel afin de s\u00e9duire par effet de propagation un tr\u00e8s large public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quels-sont-les-outils-digitaux-utilis-s-par-les-marketeurs-de-r-seau-\">Quels sont les outils digitaux utilis\u00e9s par les marketeurs de r\u00e9seau ?<\/h2>\n\n\n\n<p>Au lieu de se contenter des m\u00e9thodes traditionnelles du bouche \u00e0 oreille (attendre de croiser un proche pour lui recommander une entreprise \u00ab coup de c\u0153ur \u00bb), les distributeurs adoptent une d\u00e9marche active pour acc\u00e9l\u00e9rer les bienfaits de ce marketing relationnel. Ils ont fortement\u00a0recours aux m\u00e9thodes digitales\u00a0pour \u00e9largir leur sph\u00e8re d\u2019influence, et ainsi faire gagner \u00e0 votre entreprise de nouveaux march\u00e9s. En effet, les \u00e9tudes mettent clairement en \u00e9vidence que les relayeurs les plus efficaces sont ceux qui sont les plus\u00a0actifs sur les r\u00e9seaux sociaux, blogs et autres forums en ligne. Ainsi, pour que votre campagne de marketing de r\u00e9seau soit efficace, le distributeur ciblera \u00e0 la fois ses contacts de longue date (qui seront d\u2019autant plus sensibles \u00e0 ses publications qu\u2019ils sont proches de lui), mais sera \u00e9galement impliqu\u00e9 dans une strat\u00e9gie plus quantitative visant \u00e0 \u00e9tendre le plus possible sa sph\u00e8re d\u2019influence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00ab\u00a0La meilleure des publicit\u00e9s\u00a0est un client satisfait\u00a0\u00bb. Cette phrase vous laisse quelque peu perplexe et vous aimeriez comprendre ce que Bill Gates voulait dire exactement \u00e0 travers cette [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","_uag_custom_page_level_css":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[29,28,25,42],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-communication-digitale","tag-entreprendre-en-ligne","tag-relation-client","tag-strategie-marketing"],"featured_image_src":"https:\/\/pages.b-reputation.com\/wp-content\/uploads\/2024\/05\/qu-est-ce-que-le-marketing-reseau.png","author_info":{"display_name":"Margaux Blanc","author_link":"https:\/\/b-reputation.com\/fr\/blog\/index.php\/author\/mblanc\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u2019est-ce que le marketing de r\u00e9seau? - B-REPUTATION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-reputation.com\/fr\/blog\/index.php\/2022\/05\/18\/quest-ce-que-le-marketing-de-reseau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce que le marketing de r\u00e9seau? - B-REPUTATION\" \/>\n<meta property=\"og:description\" content=\"Temps de lecture\u00a0:  3 minutes\u00ab\u00a0La meilleure des publicit\u00e9s\u00a0est un client satisfait\u00a0\u00bb. 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